• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Business Analytics

    Skills you'll gain: Data Governance, Data Storytelling, Marketing Analytics, Business Analytics, Data-Driven Marketing, Accounting, Responsible AI, Data Management, Data Visualization Software, Internal Controls, Classification Algorithms, Internal Auditing, Data-Driven Decision-Making, Analytical Skills, Data Preprocessing, Business Analysis, Analytics, Data Analysis, Power BI, Machine Learning

    4.6 stars, 1.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.2K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • U

    Universidad de Palermo

    Dirección y Gestión de Negocios

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, IT Management, Branding, Customer Relationship Management, Brand Marketing, Marketing, Enterprise Resource Planning, Talent Management, Brand Management, Business Process Management, Marketing Management, Business Process, Business Economics, Customer Relationship Management (CRM) Software, Market Dynamics, Economics, Economic Development

    4.8 stars, 3.3K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (3.3K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Shopify Dropshipping Course: Build, Launch, Scale

    Skills you'll gain: Order Management, Order Fulfillment, Order Processing, Supplier Management, Market Opportunities, Customer Acquisition Management, Sales Strategy, E-Commerce, Upselling, Scalability, Entrepreneurship, Business Operations, Marketing Analytics, Market Research, Target Market, Go To Market Strategy, Operational Excellence, Business, Digital Marketing, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    Universidad Nacional Autónoma de México

    Evaluación auténtica

    Skills you'll gain: Program Evaluation, Student-Centred Learning, Course Development, Pedagogy, Interactive Learning, Education and Training, Learning Theory, Data Collection, Student Engagement, Innovation, Community Development, Learning Strategies

    4.8 stars, 44 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (44) · Beginner · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Shopify Success: Managing Customers and Enhancing Experience

    Skills you'll gain: Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Order Management, Inventory Management, Order Fulfillment, Customer experience improvement, Customer Insights, AI Personalization, Order Delivery, User Research, Order Processing, Retail Management, Loyalty Programs, E-Commerce, Marketing Strategies, Digital Marketing, Business

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    The Challenges of Modern Caregiving

    Skills you'll gain: Caregiving, Dignity in Care, Care Management, Health Care, Supply And Demand, Social Work, Healthcare Ethics, Human Services, Empathy & Emotional Intelligence, Stress Management, Ethical Standards And Conduct, Sociology

    5 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Skills you'll gain: Customer Relationship Management, Customer Relationship Building, Marketing Management, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Marketing Operations, Marketing Effectiveness, Campaign Planning, Plan Execution, Promotions and Campaigns, Marketing, Strategic Marketing, Marketing Planning, Supply Chain, Customer Engagement, Customer Retention, Marketing Strategies, Customer Service, Advertising, Probability Distribution

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Implementación de Actividades PhET para la Educación STEM

    Skills you'll gain: Education Software and Technology, Mathematics Education, Digital pedagogy, Design Reviews, Simulations, Simulation and Simulation Software, User Feedback

    4.9 stars, 96 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (96) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Creating an Interactive Syllabus using Microsoft Word

    Skills you'll gain: Syllabus Development, Microsoft Office, Web Content Accessibility Guidelines, Technical Documentation, Layout Design

    4.5 stars, 15 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (15) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Sage Publications

    Leadership for Change: Context, Culture, Global Perspectives

    Skills you'll gain: Leadership Studies, Culture, Social Justice, Business Ethics, Leadership Development, Leadership, Cultural Responsiveness, Education and Training, Socioeconomics, Cultural Sensitivity, Leadership and Management, Ethical Standards And Conduct, International Relations, Cultural Diversity, Economics, Policy, and Social Studies, Intercultural Competence, Educational Materials, Professional Development, Instructional Strategies, Performance Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de los Andes

    Diseño de cursos para la comprensión de Grandes Ideas

    Skills you'll gain: Digital pedagogy, Education Software and Technology, Learning Management Systems, Quality Assurance

    4.8 stars, 25 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (25) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Writing and Editing: Word Choice and Word Order

    Skills you'll gain: Writing and Editing, Writing, Storytelling, Editing, Detail Oriented, Resourcefulness, Decision Making, Creativity, Professionalism, Time Management

    4.7 stars, 2K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…162163164…600

In summary, here are 10 of our most popular social media marketing courses

  • Business Analytics: University of Illinois Urbana-Champaign
  • Dirección y Gestión de Negocios: Universidad de Palermo
  • Shopify Dropshipping Course: Build, Launch, Scale: STARWEAVER
  • Evaluación auténtica: Universidad Nacional Autónoma de México
  • Shopify Success: Managing Customers and Enhancing Experience: John Wiley & Sons
  • The Challenges of Modern Caregiving: University of Colorado Boulder
  • Delivering, Promoting, and Sustaining Customer Value: Sage Publications
  • Implementación de Actividades PhET para la Educación STEM: University of Colorado Boulder
  • Creating an Interactive Syllabus using Microsoft Word: Coursera
  • Leadership for Change: Context, Culture, Global Perspectives: Sage Publications

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok