• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University at Buffalo

    Improving Leadership & Governance in Nonprofit Organizations

    Skills you'll gain: Peer Review, Governance, Strategic Planning, Consulting, Performance Measurement, Leadership Studies, Meeting Facilitation, Leadership and Management, Performance Review, Organizational Strategy, Research Reports, Philanthropy, Organizational Leadership, Report Writing, Leadership, Performance Analysis, Performance Management, Organizational Effectiveness, Strategic Leadership, Leadership Development

    4.5 stars, 287 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (287) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Leadership and Negotiation Skills

    Skills you'll gain: Negotiation, Strategic Decision-Making, Team Performance Management, Emotional Intelligence, Communication Strategies, Communication, Conflict Management, Cultural Diversity, Performance Review, Relationship Building, Strategic Thinking, Intercultural Competence, Rapport Building, Interpersonal Communications, Cultural Sensitivity, De-escalation Techniques, Decision Making, Active Listening, Plan Execution

    4.6 stars, 225 reviews, Advanced, Specialization, 1 - 3 Months

    ★ 4.6 (225) · Advanced · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    L&T EduTech

    Power System: Generation, Transmission and Protection

    Skills you'll gain: Electrical Power, Electric Power Systems, Electrical Systems, Control Systems, Electrical Substation, Electrical Equipment, Energy and Utilities, Electrical Safety, Plant Operations and Management, High Voltage, Machine Controls, Applied Mathematics, Power Electronics, Automation Engineering, Basic Electrical Systems, Electrical Engineering, Process Control, Mathematical Modeling, Matlab, Three-Phase

    4.5 stars, 299 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (299) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Hospitality Services, Service Improvement, Hospitality Management, Vendor Relationship Management, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement

    4.2 stars, 46 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.2 (46) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Project Management and Planning

    Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Communication Planning, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Project Controls, Agile Methodology, Project Risk Management, Project Implementation, Product Roadmaps, Scheduling, Project Planning, Risk Management, Team Leadership, Stakeholder Engagement

    4.7 stars, 157 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (157) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    AI Innovation & Entrepreneurship

    Skills you'll gain: Business Process Modeling, Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, AI Product Strategy, AI Enablement, Product Management, Market Opportunities, ChatGPT, Business Strategy, Customer Insights, Product Development, Innovation, Product Requirements, AI Personalization, Product Knowledge

    4.4 stars, 37 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.4 (37) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Infosec

    Cybersecurity Foundations

    Skills you'll gain: Penetration Testing, Cyber Security Policies, Linux Commands, Cyber Security Assessment, Command-Line Interface, Cybersecurity, Security Testing, Cloud Computing, Linux, Risk Management Framework, Network Monitoring, Security Management, Vulnerability Scanning, Operating Systems, Cyber Risk, Cloud Services, Exploitation techniques, General Networking, Cyber Governance, Cyber Security Strategy

    4.7 stars, 709 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (709) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: Content Scheduling, TikTok, Closing (Sales), LinkedIn, Strategic Partnership, Price Negotiation, Thought Leadership, Video Production, Social Media Content, Social Media, Shared Media, Business Planning, Brand Awareness, Social Media Marketing, Brand Strategy, Business Relationship Management, Contract Negotiation, Negotiation, Web Analytics and SEO, Proposal Writing

    4.9 stars, 9 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (9) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Interviewing Skills, Mentorship, Social Media, Rapport Building, Social Media Strategy, Business Research, Relationship Building, Professionalism, Business Correspondence, People Development, Business Writing, Relationship Management, Strategic Communication, Communication, Decision Making, Habit Formation, Leadership

    4.6 stars, 1.7K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.7K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Homeland Security and Cybersecurity

    Skills you'll gain: Cybersecurity, Cyber Security Strategy, Risk Management Framework, Infrastructure Security, Cyber Attacks, Cyber Risk, Cyber Security Policies, Public Safety and National Security, Cyber Security Assessment, Cyber Operations, Security Management, Cyber Governance, Continuous Monitoring, Incident Response, Technology Roadmaps, Cyber Threat Intelligence, Network Infrastructure, Technology Solutions, Transportation Operations, Computer Security

    4.7 stars, 634 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (634) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Extraordinary Human Capital Management

    Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Organizational Change, Change Management, Talent Management, Human Relations Movement, Employee Relations, Human Resource Management, Labor Relations, Diversity Equity and Inclusion Initiatives, HR Tech, Staff Management, Intercultural Competence, Cultural Diversity, Industrial and Organizational Psychology, People Analytics, Leadership, Communication

    4.7 stars, 77 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (77) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Pillar #4: Drug Safety - Pharmacovigilance

    Skills you'll gain: Drug Development, Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Pharmacotherapy, Medical Prescription, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis, Scientific Methods, Advanced Analytics

    4.7 stars, 111 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (111) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…162163164…539

In summary, here are 10 of our most popular marketing strategy courses

  • Improving Leadership & Governance in Nonprofit Organizations: University at Buffalo
  • Leadership and Negotiation Skills: Tecnológico de Monterrey
  • Power System: Generation, Transmission and Protection: L&T EduTech
  • Digital Transformation in Hospitality: STARWEAVER
  • Project Management and Planning: Johns Hopkins University
  • AI Innovation & Entrepreneurship: STARWEAVER
  • Cybersecurity Foundations: Infosec
  • Personal Branding: Path To Become A Top-1% Personal Brand: Alex Genadinik
  • Career Discovery: Kennesaw State University
  • Homeland Security and Cybersecurity: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok