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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Campaign Planning, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Marketing Budgets, Advertising Campaigns, Advertising, Pay Per Click Advertising, Marketing, Bidding, Digital Marketing, Paid media, Budget Management

    4.6 stars, 729 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (729) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Pearson

    Collaboration and Social Media Information Systems

    Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Code Reusability, Data Preprocessing, Data Wrangling, Package and Software Management, Data Analysis, Data Processing, Data Integration, JSON, Object Oriented Programming (OOP), Data Science, Data Structures, Python Programming, Exploratory Data Analysis, Programming Principles, Data Import/Export, Data Storage, Computational Logic

    4.8 stars, 187 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (187) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Risk Mitigation, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.5 stars, 247 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (247) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Create a High-Performing Team

    Skills you'll gain: People Management, Team Leadership, Team Management, Management Training And Development, Team Performance Management, Team Building, Leadership and Management, Organizational Leadership, People Development, Professional Development, Relationship Management, Culture Transformation, Organizational Effectiveness, Team Collaboration, Relationship Building, Internal Communications, Communication Strategies, Lifelong Learning, AI Enablement

    4.8 stars, 287 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (287) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Fundraising and Development

    Skills you'll gain: Fundraising, Fundraising and Crowdsourcing, Proposal Writing, Grant Writing, Philanthropy, Proposal Development, Gift Accounting, Prospecting and Qualification, Campaign Management, Grant Applications, Tax Planning, Ethical Standards And Conduct, Business Ethics, Marketing Planning, Customer Relationship Building, Direct Marketing, Advertising Mail, Business Writing, Developing Training Materials, Campaign Planning

    4.6 stars, 403 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (403) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Fundamentals of Building AI Agents

    Skills you'll gain: LangChain, LLM Application, Tool Calling, AI Workflows, Generative AI Agents, Agentic Workflows, Artificial Intelligence and Machine Learning (AI/ML), Application Development, Data Visualization, Agentic systems, Analytics, Software Development

    4.5 stars, 148 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (148) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    L&T EduTech

    Energy Management and Automation in Smart Grid

    Skills you'll gain: Energy and Utilities, Electric Power Systems, Electrical Power, Electrical Systems, Electrical Substation, Internet Of Things, System Monitoring, Operations Support Systems, Control Systems, Infrastructure Security, Cybersecurity, Communication Systems, Automation, Failure Analysis, Interoperability, Artificial Intelligence and Machine Learning (AI/ML), Emerging Technologies

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Data Presentation, Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, R (Software), Biostatistics, Biomedical Technology, Informatics, Advanced Analytics, Medical Science and Research, Predictive Analytics, R Programming, Predictive Modeling, Statistical Programming, Statistical Analysis, Statistical Methods, Data Cleansing, Molecular Biology

    4.2 stars, 288 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.2 (288) · Advanced · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    Edureka

    Building AI-Powered Chatbots with Flowise

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Retrieval-Augmented Generation, Large Language Modeling, AI Security, Agentic Workflows, Embeddings, Generative AI Agents, Vector Databases, Generative AI, Application Deployment, Context Management, Artificial Intelligence, AI Personalization, Knowledge Transfer, Prototyping, Test Tools, JSON, Systems Architecture, Continuous Monitoring

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Blender Modeling: Basics to Advanced Workflows

    Skills you'll gain: 3D Modeling, 3D Assets, Visualization (Computer Graphics), Workflow Management, Computer Graphics, Graphical Tools, Computer Graphic Techniques, Editing, Model Optimization, Animations, Blended Learning, Graphics Software, Graphic and Visual Design, Visual Design

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Coordination, Project Management, Productivity Software, Microsoft Office, Project Planning, Data Validation

    4.6 stars, 922 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (922) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
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