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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    179 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Political Economy of Institutions and Development

    Skills you'll gain: Political Sciences, International Relations, Sustainable Development, Socioeconomics, Economic Development, Governance, Policty Analysis, Research, and Development, Economics, Global Marketing, Cultural Diversity, Sociology, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    391 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    736 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    790 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Relationship Management, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Grow Your Business with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategies, Strategic Thinking, Entrepreneurship, Business Analytics, Goal Setting, Peer Review, Innovation, Professional Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, User Feedback, Predictive Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    833 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    E-Business: Negocios Online

    Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    259 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Microsoft Copilot: Your Everyday AI Companion: Microsoft
  • Political Economy of Institutions and Development: Universiteit Leiden
  • Business Communication for the Modern Workplace: Coursera
  • The Art of Storytelling: IESE Business School
  • Administración Estratégica y Emprendedora: University of New Mexico
  • UX / UI: Fundamentos para o design de interface: Universidade de São Paulo
  • Google Digital Customer Engagement: Google
  • Grow Your Business with Goldman Sachs 10,000 Women: Goldman Sachs
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Recommender Systems: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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