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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resources Management and Planning, Human Resource Policies, Human Resources, People Management, Talent Management, Compensation Management, Compensation and Benefits, Talent Recruitment, Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    T

    The State University of New York

    Practical Time Series Analysis

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Model Evaluation, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    D

    Duke University

    MLOps | Machine Learning Operations

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Cloud Deployment, Pandas (Python Package), AWS SageMaker, NumPy, Microsoft Azure, Hugging Face, Responsible AI, Data Manipulation, Exploratory Data Analysis, Containerization, DevOps, Cloud Computing, Python Programming, Machine Learning, GitHub, Big Data, Data Management, Data Analysis

    4.2
    Rating, 4.2 out of 5 stars
    ·
    601 reviews

    Advanced · Specialization · 3 - 6 Months

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Productivity Software, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    87 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Data-Driven Decision-Making, Model Evaluation, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    AI SEO: Mastering Generative Engine Optimization (GEO)

    Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Search Engine Marketing, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy, Writing

    4.6
    Rating, 4.6 out of 5 stars
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    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Patient Safety

    Skills you'll gain: Patient Safety, Design Thinking, Change Management, Institutional Review Board (IRB), Leadership, Performance Measurement, Systems Thinking, Healthcare Project Management, Solution Design, Health Systems, Data Analysis, Corrective and Preventive Action (CAPA), Value-Based Care, Continuous Quality Improvement (CQI), Quality Improvement, Risk Management, Data Analysis Software, Project Planning, Safety Standards, Patient-centered Care

    4.8
    Rating, 4.8 out of 5 stars
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    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Science Fundamentals

    Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Model Evaluation, Unsupervised Learning, Natural Language Processing, Analysis, Predictive Analytics, Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Supervised Learning, Cloud Computing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    263 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Ubuntu, Routing Protocols, Database Design, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Database Theory, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, Python Programming, Data Analysis, Software Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    368 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, Infrastructure Security, General Networking, Computer Engineering, Cybersecurity, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    855 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    374 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Decisions, Decisions: Dashboards and Reports

    Skills you'll gain: Dashboard, Business Intelligence, Tableau Software, Interactive Data Visualization, Business Reporting, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Performance Tuning, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Claves para Gestionar Personas: IESE Business School
  • Practical Time Series Analysis: The State University of New York
  • MLOps | Machine Learning Operations: Duke University
  • Introduction to Microsoft Excel: Coursera
  • Bayesian Statistics: Duke University
  • AI SEO: Mastering Generative Engine Optimization (GEO): SkillUp
  • Patient Safety: Johns Hopkins University
  • Data Science Fundamentals: University of California, Irvine
  • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
  • Developing Industrial Internet of Things: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

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145 courses
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Professional Certificates

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