• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Introducción a Hootsuite

    Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Prompts for SEO Growth

    Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate AI Lead Nurturing & CLV Analysis

    Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Professional Conduct and Establishing a Practice

    Skills you'll gain: Health And Wellness Coaching, Social Determinants Of Health, Medical Privacy, Workplace inclusivity, Legal Risk, Record Keeping, Health Information Management, Crisis Management, Health Care Procedure and Regulation, Insurance, Emergency Response, Professionalism, Marketing, Practice Management, Ethical Standards And Conduct, Business Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Comment créer et rejoindre des équipes sur Canva

    Skills you'll gain: Presentations, Team Oriented, Team Management, Collaborative Software, Virtual Teams, Project Design, Data Sharing, Social Media, Graphic Design, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Начинаем работать с Hootsuite

    Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña historias para Instagram y Facebook con Visme

    Skills you'll gain: Instagram, Content Creation, Social Media Content, Social Media Marketing, Social Media, Graphic and Visual Design Software, Facebook, Graphic Design, Storytelling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

Searches related to social media marketing

meta social media marketing
meta social media marketing professional certificate
social media marketing free
introduction to social media marketing
free social media marketing
social media marketing specialization
social media marketing in practice
meta social media marketing capstone
1…148149150…456

In summary, here are 10 of our most popular social media marketing courses

  • Influencing People: University of Michigan
  • Introducción a Hootsuite: Coursera
  • AI Prompts for SEO Growth: Coursera
  • Automate AI Lead Nurturing & CLV Analysis: Coursera
  • Professional Conduct and Establishing a Practice: American Council on Exercise
  • Communicating with Presence: IESE Business School
  • Comment créer et rejoindre des équipes sur Canva: Coursera
  • Market Research and Consumer Behavior: IE Business School
  • Foundations of User Experience (UX) Design: Google
  • Начинаем работать с Hootsuite: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok