Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Statistical Inference, Data Analysis, Quantitative Research, Correlation Analysis, Regression Analysis, Logistic Regression, Research Design, Probability
★ 4.7 (579) · Intermediate · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Consumer Behaviour, Value Propositions, Internal Communications, Subcontracting, Managed Services, Supplier Management
★ 4.7 (569) · Intermediate · Course · 1 - 3 Months
Knowledge Accelerators
Skills you'll gain: Data Visualization, Microsoft Excel, Data Analysis, Analytics, Data-Driven Decision-Making, Microsoft 365, Data Modeling, Data Sharing, Data Science, Key Performance Indicators (KPIs)
★ 4.3 (269) · Beginner · Course · Less Than 2 Hours

Skills you'll gain: Infrastructure Architecture, Metadata Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft Copilot, Microsoft 365, Azure Active Directory, Identity and Access Management, Authentications, Microsoft Azure, AI Security, Enterprise Application Management, Responsible AI, Active Directory, User Provisioning, Role-Based Access Control (RBAC), AI Integrations, Security Controls, Enterprise Security, Authorization (Computing), Hybrid Cloud Computing, Single Sign-On (SSO), User Accounts, Zero Trust Network Access
Intermediate · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Surveys, Survey Creation, Research Design, Research, Research Methodologies, Experimentation, Scientific Methods, Science and Research, Qualitative Research, Research and Design, Data Collection, Psychology, Statistical Methods, Case Studies, Sample Size Determination, Statistical Hypothesis Testing, Statistical Inference, Statistics, Data Analysis
Beginner · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Surveys, Survey Creation, Qualitative Research, Research Design, Descriptive Statistics, Statistical Hypothesis Testing, Research, Correlation Analysis, Quantitative Research, Experimentation, Scientific Methods, Statistical Methods, Probability & Statistics, Science and Research, Data Analysis, Statistical Analysis, Statistics, Research Methodologies, Statistical Inference, Psychology
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Engineering, Snowflake Schema, Data Pipelines, Retrieval-Augmented Generation, Generative AI, Model Deployment, Data Architecture, Responsible AI, Embeddings, Data Transformation, Data Processing, Data Governance, Data Management, Data Quality, Business Logic, SQL, Data Collection, Data Entry, Data Security, Python Programming
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, Generative AI, Context Engineering, ChatGPT, AI literacy, AI Personalization, Anthropic Claude, LLM Application, Large Language Modeling, Data Analysis
★ 4.8 (815) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, Prompt Engineering Tools, Responsible AI, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Decision Intelligence, Strategic Thinking, Business Strategy, Report Writing, Key Performance Indicators (KPIs), LLM Application, Data Ethics, Writing, AI Security
Beginner · Specialization · 3 - 6 Months
Chris Croft Training
Skills you'll gain: Performance Measurement, Creative Problem-Solving, Decision Making, Creative Thinking, Creativity, Strategic Decision-Making, Innovation, Data-Driven Decision-Making, Cognitive flexibility, Data Literacy, Decision Tree Learning, Systems Of Measurement, Leadership, Data Analysis, Thought Leadership, Strategic Leadership, Initiative and Leadership, Data Strategy, Data Presentation, Creative Design
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Google Workspace, Collaborative Software, Data Sharing, Data Presentation, Data Visualization, Data Visualization Software, Data Analysis, Data Management
★ 4.6 (1.4K) · Beginner · Course · 1 - 3 Months