• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365

    4.6 stars, 14K reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.6 (14K) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • U

    Università Bocconi

    International Leadership and Organizational Behavior

    Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cultural Responsiveness, Cultural Sensitivity, Leadership and Management, Cross-Functional Team Leadership, Communication, Leadership, Team Leadership, Behavior Management, Leadership Development, Communication Strategies, Drive Engagement, Relationship Building, Team Management, Ethical Standards And Conduct

    4.8 stars, 3.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (3.5K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Implementing Parent Feedback with Google Forms

    Skills you'll gain: Surveys, Survey Creation, User Feedback, Parent Communication, Constructive Feedback, Teaching, Professional Development, Instructional Strategies

    4.9 stars, 85 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.9 (85) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • R

    Rice University

    Introduction to Archaeology: Reconstruction of The Past

    Skills you'll gain: Ancient History, Anthropology, Culture, Social Studies, Case Studies, Social Sciences, World History, Human Development, Cultural Diversity, Research, Environment, Biology, Environmental Science

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Aptly

    Advertising and E-commerce on TikTok

    Skills you'll gain: TikTok, Content Performance Analysis, Data-Driven Marketing, Online Advertising, Performance Measurement, Advertising, Advertising Campaigns, Digital Advertising, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Social Media Analytics, Campaign Management, Product Promotion, Market Analysis

    4.7 stars, 74 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (74) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sage Publications

    Building and Sustaining Strong Brands

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Integrated Marketing Communications, Brand Awareness, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Marketing Communications, New Product Development, Product Lining, Growth Strategies, Communication Planning, Strategic Communication, Customer Insights, Internal Communications, Auditing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, UI/UX Strategy, Responsive Web Design, Web Design, User Interface (UI), User Interface (UI) Design, Adobe XD, User Centered Design, Interaction Design, Prototyping, Web Design and Development, Layout Design, Usability, User Research

    4.7 stars, 8.1K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (8.1K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Environmental Justice

    Skills you'll gain: Social Justice, Environmental Issue, Sustainable Systems, Sustainable Development, Health Disparities, Social Determinants Of Health, Environmental Policy, Environmental Engineering and Restoration, Health Equity, Environmental Resource Management, Environmental Laws, Legal Proceedings, Environmental Social And Corporate Governance (ESG), Litigation and Civil Justice, Environmental Regulations, Community Organizing, Environmental Science, Community and Social Work, Natural Resource Management, Collaboration

    5 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (8) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Execute B2B Lifecycle Strategies

    Skills you'll gain: HubSpot CRM, B2B Sales, Lead Generation, Business Marketing, Sales Pipelines, Prospecting and Qualification, Workflow Management, Sales Development, Marketing Automation, Sales Process, Customer Relationship Management (CRM) Software, Conversion Funnel Analysis, Sales Prospecting, Process Design, Sales Enablement, Sales, Customer Analysis, Driving engagement, Content Performance Analysis, Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Skillshare

    Build Your Creative Brand and Online Presence

    Skills you'll gain: Video Editing, Instagram, Content Performance Analysis, Social Media Content, Video Production, Content Creation, Storytelling, Brand Strategy, Photo/Video Production and Technology, Social Media Strategy, Media Production, Portfolio Management, Social Media, Web Presence, Content Strategy, Social Media Management, Branding, Web Content, Professional Networking, Entrepreneurship

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of London

    Understanding Research Methods

    Skills you'll gain: Research Methodologies, Research Design, Research, Science and Research, Qualitative Research, Social Impact, Writing, Ethical Standards And Conduct

    4.7 stars, 9K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (9K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    IBM

    Introduction to Cybersecurity Tools & Cyberattacks

    Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Security Controls, Cyber Security Policies, Authorization (Computing), Multi-Factor Authentication, Human Factors (Security)

    4.6 stars, 17K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (17K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…145146147…600

In summary, here are 10 of our most popular social media marketing courses

  • Getting Started with Microsoft Excel: Coursera
  • International Leadership and Organizational Behavior: Università Bocconi
  • Implementing Parent Feedback with Google Forms: Coursera
  • Introduction to Archaeology: Reconstruction of The Past: Rice University
  • Advertising and E-commerce on TikTok: Aptly
  • Building and Sustaining Strong Brands: Sage Publications
  • UI / UX Design: California Institute of the Arts
  • Environmental Justice: University of Michigan
  • Execute B2B Lifecycle Strategies: Coursera
  • Build Your Creative Brand and Online Presence: Skillshare

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok