• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    The Structured Query Language (SQL)

    Skills you'll gain: SQL, Database Systems, Database Theory, Database Management, Query Languages, Database Design, Relational Databases, Database Administration, Database Application, Database Development, Data Access, Data Science, Data Analysis, Data Manipulation, Data Modeling, Data Integrity

    4.7 stars, 1.1K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (1.1K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • A

    Aptly

    Getting Started with TikTok

    Skills you'll gain: TikTok, Content Creation, Video Editing, Video Production, Social Media Content, Social Media, Social Media Marketing, Content Marketing, Drive Engagement, Driving engagement, Target Audience, Business Marketing, Customer Engagement, Culture, User Accounts, Demography

    4.8 stars, 73 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (73) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Active Machine Learning with Python

    Skills you'll gain: MLOps (Machine Learning Operations), Model Training, Model Optimization, Applied Machine Learning, Model Evaluation, Convolutional Neural Networks, Machine Learning Methods, Image Analysis, Scikit Learn (Machine Learning Library), Computer Vision, Machine Learning, Sampling (Statistics), Continuous Monitoring, Data Collection, Python Programming, Big Data, Data Quality

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • D

    DeepLearning.AI

    Natural Language Processing with Sequence Models

    Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Large Language Modeling, Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Generative Model Architectures, Machine Learning Methods, Model Training, Network Architecture

    4.5 stars, 1.2K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (1.2K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Process, Organizations, and Information Systems

    Skills you'll gain: Enterprise Resource Planning, Business Systems, Customer Relationship Management, Business Process, Management Information Systems, Process Management, Process Analysis, Process Design, Information Systems, Business Process Reengineering, Organizational Structure, Operational Efficiency, Organizational Strategy, Workflow Management, Business Transformation, Customer Relationship Management (CRM) Software, Business Workflow Analysis, Enterprise Application Management, Organizational Effectiveness, Process Improvement

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Databricks Certified Data Analyst Associate Exam Prep

    Skills you'll gain: Databricks, Dashboard, Star Schema, Dashboard Creation, Snowflake Schema, Data Lakes, SQL, Interactive Data Visualization, Database Administration, Business Intelligence, Data Modeling, Data Architecture, Data Warehousing, Data Import/Export, Query Languages, Data Analysis, Data Governance, Data Access, Extract, Transform, Load, Data Security

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • K

    KodeKloud

    Azure Backup, Monitor, and AZ-104 Exam Prep

    Skills you'll gain: Performance Tuning, Disaster Recovery, Microsoft Azure, Data Maintenance, Data Loss Prevention, Cloud Management, Data Security, Query Languages, Data Storage, System Monitoring, Event Monitoring, Continuous Monitoring

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    IBM AI-Native Data Engineering

    Skills you'll gain: Enterprise Architecture, Solution Architecture, Dataflow, Data Pipelines, Data Processing, AI Workflows, Data Quality, Data Governance, Text Mining, AI Integrations, Data Capture, Operational Databases, Data Integrity, Data Store, Site Reliability Engineering, Database Systems, Requirements Analysis, Database Development, Software Documentation, Dependency Analysis

    Intermediate · Professional Certificate · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Advanced Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Business Metrics, Scatter Plots, Key Performance Indicators (KPIs), Data Analysis, Performance Metric, Performance Analysis, Analytical Skills, Trend Analysis, Statistical Analysis, Business Analysis, Plot (Graphics), Regression Analysis, Quantitative Research, Probability & Statistics, Statistical Methods, Data Visualization, Data Presentation, Statistical Inference

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California San Diego

    Big Data Modeling and Management Systems

    Skills you'll gain: Data Modeling, Data Infrastructure, Information Management, Data Store, Big Data, Data Management, Database Management Systems, Real Time Data, NoSQL, Database Design, Database Management, Data Processing, Apache Hadoop, Query Languages, Relational Databases, Data Structures, Scalability, Virtual Environment

    4.4 stars, 3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.4 (3K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales

    4.4 stars, 619 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.4 (619) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
    Status: Free trial
    Free trial
  • T

    The Expert Academy

    Buyer Psychology: Understand Behaviour, Trust And Persuasion

    Skills you'll gain: Consumer Behaviour, Selling Techniques, Critical Thinking, Marketing Psychology, Critical Thinking and Problem Solving, General Sales Practices, Persuasive Communication, Overcoming Objections, Influencing, Trustworthiness, Conflict Management, Customer Analysis, Stakeholder Engagement, Decision Making, Behavioral Economics, Communication

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…144145146…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok