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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google

    Google Data-Driven Decision Making

    Skills you'll gain: Data Visualization, Data Ethics, Dashboard Creation, Data Presentation, Performance Measurement, Data Analysis, Tableau Software, Data Integrity, Stakeholder Engagement, Data Storytelling, Analysis, Communication Strategies, Prompt Patterns, Statistical Methods, Analytics, Data Infrastructure, Stakeholder Communications, Visual Design, Spreadsheet Software, Verbal Communication Skills

    4.7 stars, 112 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (112) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Databases, Operating System Administration, Database Administration, Routing Protocols, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Web Design and Development, Cascading Style Sheets (CSS), Scripting Languages, Web Development, Data Structures, Data Analysis, Software Development

    4.7 stars, 392 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (392) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Data Analysis and Interpretation

    Skills you'll gain: Regression Analysis, Data Storytelling, Logistic Regression, Classification And Regression Tree (CART), Statistical Hypothesis Testing, Descriptive Statistics, Data Presentation, Statistical Analysis, Statistical Software, Correlation Analysis, Plot (Graphics), Exploratory Data Analysis, Statistical Visualization, Data Manipulation, Decision Tree Learning, Statistical Machine Learning, Data Analysis, Statistical Methods, Machine Learning, Statistics

    4.4 stars, 1.4K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (1.4K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Science and Research, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Statistical Analysis, R (Software), Data Analysis, Statistical Software, Statistical Programming, Probability & Statistics, Statistical Methods, Data Analysis Software, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution

    4.7 stars, 1.6K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Inteligencia Artificial y Ciencia de Datos para Negocios

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Multimodal Prompts, ChatGPT, Prompt Engineering Tools, Responsible AI, Generative AI, Data Ethics, Business Intelligence, Organizational Leadership, Business Analytics, Large Language Modeling, Culture Transformation, AI Security, AI literacy, Artificial Intelligence, Business, Data Science, Emerging Technologies, Innovation

    4.9 stars, 1.1K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.9 (1.1K) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • P

    Pearson

    Groups and Teams in the Workplace

    Skills you'll gain: Teamwork, Organizational Leadership, Team Leadership, Leadership Studies, Team Performance Management, Team Building, Team Management, Collaboration, Organizational Effectiveness, Cross-Functional Team Leadership, Negotiation, Industrial and Organizational Psychology, Interpersonal Communications, Business Communication, Conflict Management, Internal Communications, Communication, Behavior Management, Coordinating, Strategic Communication

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Forex Platform Training for Beginners

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Financial Trading, Risk Control, Risk Management, Order Entry, Securities Trading, Order Management, Market Analysis, Plan Execution, Workflow Management, Trend Analysis, Technical Support, Analysis, Profit and Loss (P&L) Management, Risk Analysis, Planning, Technical Management, Environment

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    Microsoft

    Customer Service Excellence Capstone

    Skills you'll gain: Responsible AI, Customer Service, AI Personalization, AI Enablement, AI Integrations, Customer experience improvement, Customer Communications Management, Service Level, Interpersonal Communications, Service Design, Personalized Service, Customer Support, Customer experience strategy (CX), Decision Intelligence, Customer Engagement, Service Level Agreement, Decision Making, Workflow Management, Problem Solving, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Data Visualization Primer: Tools & Techniques

    Skills you'll gain: Data Storytelling, Seaborn, Data Visualization, Dashboard Creation, Data Presentation, Matplotlib, Interactive Data Visualization, Dashboard, Statistical Visualization, Time Series Analysis and Forecasting, Microsoft Excel, Generative AI, Tableau Software, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Business Analytics, Power BI, Google Sheets, Python Programming

    4.6 stars, 690 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.6 (690) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Order Management, Content Creation, Marketing Planning, Customer Relationship Management, Journey Mapping, Customer Retention, Content Performance Analysis

    4.9 stars, 1.8K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.9 (1.8K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Algorithms for DNA Sequencing

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Structures, Python Programming, Data Analysis, Algorithms

    4.7 stars, 937 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (937) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Team Collaboration, Organizational Structure, Entrepreneurship, Market Opportunities, Entrepreneurial Finance, Needs Assessment, Communication Strategies, Marketing and Public Relations, Business Strategies, Community Development, Sustainable Business, Performance Measurement, Fundraising, Community and Social Work

    4.6 stars, 425 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (425) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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