• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Y

    Yale University

    Marchés financiers

    Skills you'll gain: Investment Banking, Financial Market, Financial Systems, Financial Regulations, Risk Management, Financial Regulation, Securities (Finance), Portfolio Risk, Finance, Governance, Financial Services, Portfolio Management, Capital Markets, Equities, Financial Trading, Securities Trading, Investments, Banking, Underwriting, Insurance

    4.8 stars, 103 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (103) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Market Share, Business Development, Market Dynamics, Corporate Strategy, Innovation, Competitive Intelligence, Business Priorities, Growth Strategies, Market Analysis, Strategic Marketing, Market Opportunities, Value Propositions, Business Administration, Product Strategy, Technology Strategies, Emerging Technologies

    4.8 stars, 513 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (513) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    Technical University of Munich (TUM)

    Digitalisation in Aeronautics

    Skills you'll gain: Model Based Systems Engineering, Digital Communications, Control Systems, Vibrations, Structural Analysis, Digital Transformation, Digital Analysis, Communication Systems, Mathematical Modeling, Engineering Design Process, Simulation and Simulation Software, Collaborative Software, Technology Strategies, Model Optimization, Conceptual Design

    4.7 stars, 215 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (215) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    Ludwig-Maximilians-Universität München (LMU)

    Circadian clocks: how rhythms structure life

    Skills you'll gain: Physiology, Biology, Life Sciences, Molecular Biology, Molecular, Cellular, and Microbiology, Medical Science and Research, Health Care, Pharmacology, Chronic Diseases, Environment, Pathology

    4.8 stars, 234 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (234) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Anomaly Detection, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data-Driven Marketing, Marketing Design, Sales Enablement, Data Validation

    4.5 stars, 97 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (97) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    Indian School of Business

    Creating a Portfolio

    Skills you'll gain: Portfolio Management, Portfolio Risk, Financial Trading, Investment Management, Performance Analysis, Financial Market, Securities Trading, Performance Measurement, Investments, Return On Investment, Risk Mitigation, Market Dynamics, Text Mining, Financial Regulations, Risk Management, Financial Regulation, Compliance Management, Risk Analysis, Regulatory Requirements, Benchmarking

    4.5 stars, 322 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (322) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    Sungkyunkwan University

    Korean Philosophy Essentials

    Skills you'll gain: Ancient History, Cultural Sensitivity, Culture, Diagram Design, Intercultural Competence, Cultural Diversity, Language Learning, Liberal Arts, Language Interpretation, Translation, and Studies, European History, Social Studies, World History, Diversity Awareness, Social Justice, Anthropology, Empathy & Emotional Intelligence, Research, Literacy

    4.8 stars, 240 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (240) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Retail Marketing Strategy

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Customer experience improvement, Marketing Strategies, Customer Insights, Brand Loyalty, Cross-Channel Marketing, Global Marketing, Market Trend, Consumer Behaviour, Competitive Analysis, Innovation, E-Commerce

    4.8 stars, 300 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (300) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research

    4.9 stars, 16 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.9 (16) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    4.7 stars, 285 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (285) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Fundamentals of Fluid Power

    Skills you'll gain: Hydraulics, Pump Stations, Mechanical Engineering, Schematic Diagrams, Simulation and Simulation Software, Engineering, Simulations, Mechanical Design, Engineering Analysis, Control Systems, Engineering Calculations, Mathematical Modeling

    4.8 stars, 1.5K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5 stars, 311 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (311) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…142143144…461

In summary, here are 10 of our most popular market research courses

  • Marchés financiers: Yale University
  • Estrategia Empresarial: Universidad Austral
  • Digitalisation in Aeronautics: Technical University of Munich (TUM)
  • Circadian clocks: how rhythms structure life: Ludwig-Maximilians-Universität München (LMU)
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Creating a Portfolio: Indian School of Business
  • Korean Philosophy Essentials: Sungkyunkwan University
  • Retail Marketing Strategy: University of Pennsylvania
  • Create a Brand Awareness Survey in Qualtrics: Coursera
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok