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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    U

    Universidad Austral

    Estadística aplicada a los negocios

    Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Risk Management, Business Analytics, Statistics, Sampling (Statistics), Microsoft Excel, Data Analysis, Probability, Statistical Analysis, Data-Driven Decision-Making, Probability Distribution, Statistical Modeling, Data Science

    4.6
    Rating, 4.6 out of 5 stars
    ·
    781 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Microsoft Excel, Data Analysis, Statistical Analysis, Box Plots, Sampling (Statistics), Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.7K reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    University of New Mexico

    Negocios Internacionales I

    Skills you'll gain: International Finance, International Relations, Social Sciences, Global Marketing, Social Studies, Culture, World History, Socioeconomics, Intercultural Competence, Economic Development, Cultural Diversity, Business Economics, Economics, Operations Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Embedded Systems, Software-Defined Networking, Market Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    624 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Customer Demand Planning, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
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    374 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Generative AI for Data Analysis

    Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Responsible AI, Infographics, Data Visualization, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Predictive Analytics, Automation

    4.3
    Rating, 4.3 out of 5 stars
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    176 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Mathematics, Predictive Modeling, Business Metrics, Data Presentation, Statistical Visualization, Graphing, Business Economics, Statistical Modeling, Business Analytics, Decision Making, Process Optimization, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    325 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Communication for the Modern Workplace

    Skills you'll gain: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development

    4.7
    Rating, 4.7 out of 5 stars
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    736 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research

    4.6
    Rating, 4.6 out of 5 stars
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    338 reviews

    Intermediate · Course · 1 - 4 Weeks

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    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Copilot: Your Everyday AI Companion

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Regulation and Legal Compliance, Data Ethics, Generative AI, Responsible AI, Data Governance, Microsoft 365, Sales Enablement, Marketing Automation, Customer experience improvement, Business Process Automation, Compliance Management, AI Security, Customer Service, Information Privacy, Microsoft Office, Artificial Intelligence and Machine Learning (AI/ML), Productivity Software, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
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    179 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Estadística aplicada a los negocios: Universidad Austral
  • Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions: Rice University
  • Negocios Internacionales I: University of New Mexico
  • SAP Business Analyst: SAP
  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School
  • Microsoft Generative AI for Data Analysis: Microsoft
  • Excel Skills for Business Forecasting: Macquarie University
  • Business Communication for the Modern Workplace: Coursera
  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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