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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Budget Management, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
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    J

    Johns Hopkins University

    Epidemiology in Public Health Practice

    Skills you'll gain: Epidemiology, Public Health, Data Presentation, Public Health and Disease Prevention, Trend Analysis, Geographic Information Systems, Health Policy, Data Visualization Software, Chronic Diseases, GIS Software, Health Systems, Infectious Diseases, Biostatistics, Risk Analysis, Investigation, Health Care, Health Disparities, Community Health, Data Analysis, Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    4.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    IBM

    Introduction to Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Data Storage Technologies, Data Storage, Relational Databases, Data Integration, Apache Hadoop, Data Warehousing, Databases, Data Lakes, SQL, Data Governance, Apache Spark, Data Security, NoSQL, Data Transformation, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

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    K

    Kennesaw State University

    How to Revitalize Mature Products - Jagdish Sheth

    Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Price Talk Tactics

    Intermediate · Course · 1 - 4 Weeks

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    C

    Chris Croft Training

    Cost Reduction: Cut Costs and Maximise Profits

    Skills you'll gain: Cost Reduction, Cost Control, Operational Efficiency, Operating Cost, Customer Analysis, Cost Accounting, Cost Benefit Analysis, Expense Management, Cost Estimation, Gross Profit, Profit and Loss (P&L) Management, Cost Management, Inventory Control, Process Optimization, Marketing Budgets, Management Accounting, Lean Methodologies, Workforce Management, Organizational Effectiveness, Leadership

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Salesforce CRM Administration Handbook

    Skills you'll gain: Salesforce, Data Management, Customer Relationship Management (CRM) Software, Systems Administration, Customer Relationship Management, Administration, Dashboard, Business Reporting, Enterprise Application Management, User Accounts, Business Software, Data Modeling, Workflow Management, Client Support, Role-Based Access Control (RBAC), Multi-Tenant Cloud Environments, Automation, Process Development, Multi-Factor Authentication

    Beginner · Course · 3 - 6 Months

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    Coursera

    Communicate in Tasks

    Skills you'll gain: Project Management, Project Management Software, Project Coordination, Strategic Communication, Communication, Internal Communications, Team Oriented, Proactivity

    Beginner · Course · 1 - 4 Weeks

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    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, ChatGPT, Project Planning, Generative AI, Governance, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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    PracticalGrowth

    Lean Management & Process Flow for Knowledge Work

    Skills you'll gain: Workflow Management, Kanban Principles, Process Mapping, Lean Methodologies, Business Process, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Operational Efficiency, Service Level, Performance Metric, Waste Minimization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    391 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    E

    EDUCBA

    Master SPSS GUI Navigation and Data Analysis Skills

    Skills you'll gain: Data Visualization, SPSS (Software), Statistical Analysis, Data Transformation, Data Manipulation, Data Analysis, Technical Support, Statistical Software, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Leadership for Everyone: Harvard Business Review
  • Epidemiology in Public Health Practice: Johns Hopkins University
  • Introduction to Data Engineering: IBM
  • How to Revitalize Mature Products - Jagdish Sheth: Kennesaw State University
  • Price Talk Tactics : Coursera
  • Cost Reduction: Cut Costs and Maximise Profits: Chris Croft Training
  • Salesforce CRM Administration Handbook: Packt
  • Communicate in Tasks: Coursera
  • Project Management with AI: SkillsBooster Academy
  • Lean Management & Process Flow for Knowledge Work: PracticalGrowth

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
Personal Development
137 courses
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401 courses
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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
  • Google IT Support Certificate
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  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

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