• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    D

    Duke University

    Advertising and Society

    Skills you'll gain: Advertising, Media and Communications, Digital Advertising, Culture, Art History, Creativity, Consumer Behaviour, Business Ethics, Diversity and Inclusion

    4.8
    Rating, 4.8 out of 5 stars
    ·
    973 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Erste Schritte in Easil

    Skills you'll gain: Marketing Materials, Marketing Design, Typography, Graphic and Visual Design Software, Graphic Design, Promotional Materials, Advertising, Presentations, Marketing, Social Media Content, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Ethical Hacking with Open Source Tools

    Skills you'll gain: Threat Detection, Penetration Testing, Exploit development, Cyber Threat Intelligence, Threat Management, Incident Response, Vulnerability Scanning, Cyber Security Assessment, Vulnerability Assessments, Cybersecurity, Network Security, Vulnerability Management, Network Monitoring, Bash (Scripting Language), Intrusion Detection and Prevention, Network Troubleshooting, Anomaly Detection, Information Systems Security, Cyber Security Policies, Network Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    157 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Impact Measurement & Management for the SDGs

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Standards, Sustainable Development, Sustainable Business, Sustainability Reporting, Performance Measurement, Social Impact, Stakeholder Engagement, Investment Management, Governance, Key Performance Indicators (KPIs), Asset Management, Data-Driven Decision-Making, Verification And Validation, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    645 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Cybersecurity & Risk Management

    Skills you'll gain: Threat Modeling, Risk Management, Business Continuity Planning, Asset Protection, Risk Analysis, Business Risk Management, Risk Management Framework, Security Strategy, Cyber Governance, Risk Mitigation, Vendor Management, Vulnerability Assessments, Security Management, Cyber Risk, Compliance Management, Asset Management, Security Awareness, Cyber Security Strategy, Threat Management, Security Controls

    4.7
    Rating, 4.7 out of 5 stars
    ·
    333 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Strategies for Social Impact

    Skills you'll gain: Social Impact, Sustainable Business, Return On Investment, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Strategic Leadership, Business Strategies, Business Leadership, Case Studies, Decision Making, Community Development, Business Ethics, Entrepreneurship, Investments

    4.6
    Rating, 4.6 out of 5 stars
    ·
    556 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, General Networking, Cybersecurity, IBM Cloud, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Software-Defined Networking, Market Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    622 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, Technical Management, New Product Development, Innovation, Entrepreneurship, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    739 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب

    Skills you'll gain: Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Marketing Analytics, Marketing Channel, Target Audience, Content Strategy, Marketing Effectiveness, Business Marketing, Social Media Marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Proyectos

    Skills you'll gain: Agile Project Management, Project Management Life Cycle, Negotiation, Team Management, Project Risk Management, Agile Methodology, Resource Allocation, Emotional Intelligence, Project Planning, Team Building, Leadership, Resource Management, Risk Analysis, Project Management Institute (PMI) Methodology, Project Management, Leadership and Management, Project Schedules, Project Scoping, Coordination, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Sales Process, Client Services, Sales Prospecting, Prioritization, Goal Setting, Market Data, Market Analysis, Calendar Management, Market Trend, Compensation Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 3 Months

1…138139140…378

In summary, here are 10 of our most popular marketing strategy courses

  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Advertising and Society: Duke University
  • Erste Schritte in Easil: Coursera
  • IBM Ethical Hacking with Open Source Tools: IBM
  • Impact Measurement & Management for the SDGs: Duke University
  • Introduction to Cybersecurity & Risk Management: University of California, Irvine
  • Business Strategies for Social Impact: University of Pennsylvania
  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile
  • التسويق للشركات والمشاريع الصغيرة عبر موقع يوتيوب: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok