Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Multiple educators
Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management
★ 4.7 (619) · Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Email Marketing, Business Software, Customer Communications Management, Sales Pipelines, Dashboard, Account Management, Data Management, Customer Service, Marketing, Sales Operations, Team Building
★ 4.6 (1.1K) · Beginner · Guided Project · Less Than 2 Hours

The Expert Academy
Skills you'll gain: Brand Loyalty, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer experience strategy (CX), Sales Strategy, Brand Awareness, Customer Insights, Customer experience improvement, Customer Relationship Building, Upselling, Customer Success Management, Customer Retention, Brand Marketing, Customer Analysis, Cross Selling, Brand Management, Branding, Customer Engagement, Brand Strategy, Revenue Management
Intermediate · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Probability & Statistics, Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Methods, Statistical Analysis, Statistical Software, Descriptive Statistics
★ 4.7 (5.9K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Star Schema, Power BI, Real Time Data, Business Intelligence, Dashboard, Dashboard Creation, Business Logic, Data Modeling, Data Architecture, Performance Analysis, Performance Tuning, Query Languages, Data Pipelines, Process Analysis, Data Analysis, Data Capture
Advanced · Course · 1 - 3 Months

STARWEAVER
Skills you'll gain: Sales Presentations, Sales Presentation, Overcoming Objections, Value Propositions, Marketing Collateral, Storytelling, Product Demonstration, Presentations, Selling Techniques, Upselling, Sales Strategy, Cross Selling, Sales, Data Storytelling, Proposal Development, Return On Investment, Verbal Communication Skills, Price Negotiation, Customer Success Management, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation
★ 4.6 (735) · Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Responsible AI, Microsoft Excel, Prompt Engineering, Analytics, Data Analysis, Presentations, Analytical Skills, Management Reporting, Spreadsheet Software, Business Analytics, Prompt Patterns, Excel Formulas, Proposal Development, Data Ethics, Business Reporting, Microsoft Copilot, Data Science, Decision Support Systems, Business Operations, Strategic Decision-Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Web Analytics and SEO, Blogs, Content Optimization, Web Analytics, Content Performance Analysis, Web Content, Keyword Research, Content Management, Marketing, Analytics, Web Design, Web Development, User Experience
★ 4.5 (800) · Advanced · Guided Project · Less Than 2 Hours

Rice University
Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Processing, Data Persistence, Data Mapping, Data Manipulation, Code Reusability, Data Dictionary, Software Installation, Development Environment, Data Access, Computational Logic, Data Wrangling, Data Analysis
★ 4.7 (4.4K) · Beginner · Specialization · 3 - 6 Months

Universidad de Palermo
Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design
★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Target Audience, Communication, Constructive Feedback
★ 4.3 (457) · Mixed · Course · 1 - 3 Months