Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Rice University
Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Statistical Methods, Microsoft Excel, Statistical Modeling, Data Analysis, Excel Formulas, Statistical Analysis, Descriptive Analytics, Box Plots, Sampling (Statistics), Statistical Inference, Correlation Analysis, Decision Making, Variance Analysis
★ 4.7 (2.7K) · Mixed · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: AI literacy, Anthropic Claude, Prompt Engineering, Google Gemini, LinkedIn, Interviewing Skills, Microsoft Copilot, Artificial Intelligence, Professional Development, Data Analysis, Communication, Google Sheets, Presentations, Google Workspace, Personal Development, Google Docs, Microsoft PowerPoint, Writing and Editing, Learning Strategies, Productivity
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Financial Statement Analysis, Plan Execution, Financial Statements, Competitive Analysis, Growth Strategies, Strategic Planning, Strategic Thinking, Competitive Intelligence, Business Modeling, Financial Forecasting, Culture Transformation, Strategic Decision-Making, Strategic Marketing, Portfolio Management, Market Analysis, Entrepreneurship
Beginner · Specialization · 3 - 6 Months

University of Glasgow
Skills you'll gain: Leadership and Management, Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Organizational Change, Business Leadership, Sustainable Business, Marketing, Financial Data, Business Operations, Business Management, Strategic Marketing, Innovation, Corporate Sustainability, Accounting, Change Management, Project Management
★ 4.6 (254) · Intermediate · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Human Resource Management, Human Resources Management and Planning, Human Resources, Talent Recruitment, Human Capital, Diversity Equity and Inclusion Initiatives, HR Tech, Human Resource Strategy, People Analytics, Employee Retention, Recruitment, Human Relations Movement, Talent Management, Employee Relations, Human Resource Policies, Performance Appraisal, Compensation Management, Talent Acquisition, Employee Engagement, Business Development
Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Facebook, digital literacy, Social Media, Communication, Social Media Marketing, Media and Communications, Data Sharing, Social Skills, Social Media Strategy, Community Development, Relationship Building, Online Advertising, Information Privacy, Collaboration, Content Management, Group Policy, File Management, Organizational Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Management Information Systems, Business Intelligence, Information Systems, Business Strategy, Data Strategy, Data Warehousing, Organizational Strategy, Decision Support Systems, Business Systems, Competitive Analysis, Competitive Intelligence, Business Analytics, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Market Analysis, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Statistical Visualization, Scientific Visualization, Data Presentation, IBM Cognos Analytics, Data Storytelling, Data Analysis, Dashboard Creation, Data Visualization Software, Dashboard, Jupyter, Statistical Reporting, Scatter Plots, Analytics, Box Plots, Looker (Software), Data Wrangling, Data Collection
★ 4.7 (1.3K) · Advanced · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Competitive Analysis, Strategic Planning, Strategic Thinking, Competitive Intelligence, Strategic Marketing, Strategic Communication, Organizational Strategy, Market Intelligence, Market Analysis, Consumer Behaviour, Target Market, Customer Analysis, Market Research, Smart Goals, Goal Setting, Stakeholder Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Time Series Analysis and Forecasting, Performance Tuning, Data Manipulation, Data Wrangling, Descriptive Analytics, Data Transformation, Data Analysis, Data Processing, Analytics, Data Management
Advanced · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Data Mining, Data Processing, Classification Algorithms, Unstructured Data, Feature Engineering, Data Manipulation, Data Cleansing, Python Programming, Applied Machine Learning, Unsupervised Learning, Model Training, Supervised Learning
★ 4.2 (3.8K) · Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Microsoft Excel, Excel Formulas, Data Transformation, Spreadsheet Software, Data Analysis, Data Wrangling, Data Cleansing, Data Manipulation, Business Requirements, Data Preprocessing, Automation
★ 4.8 (4.3K) · Intermediate · Course · 1 - 3 Months