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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
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    IESE Business School

    Corporate Finance Essentials

    Skills you'll gain: Corporate Finance, Financial Management, Financial Modeling, Financial Analysis, Capital Budgeting, Portfolio Management, Investments, Return On Investment, Cost Estimation, Portfolio Risk, Business Valuation, Capital Markets, Risk Management, Correlation Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Product Strategy in the age of GenAI

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    124 reviews

    Beginner · Specialization · 1 - 3 Months

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    U

    University of Western Australia

    Agriculture, Economics and Nature

    Skills you'll gain: Land Management, Economics, Business Economics, Natural Resource Management, Environmental Resource Management, Water Resource Management, Environmental Policy, Supply And Demand, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
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    554 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Virginia Darden School Foundation

    Generative AI in Marketing

    Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Digital Marketing, Marketing Design, Generative AI, Customer experience strategy (CX), Marketing Management, Marketing Strategy and Techniques, Personalized Service, Prompt Engineering, AI Personalization, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
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    152 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Economics for Capital Markets

    Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Market Trend, Banking, Investment Management, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 3 Months

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    The University of Edinburgh

    Understanding Obesity

    Skills you'll gain: Scientific Methods, Research, Nutrition and Diet, Behavioral Health, Physiology, Psychology, Stress Management, Peer Review, Health Policy, Discussion Facilitation

    4.6
    Rating, 4.6 out of 5 stars
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    888 reviews

    Beginner · Course · 1 - 4 Weeks

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    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Content Marketing, Social Media, Marketing Effectiveness, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Presentations, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    195 reviews

    Intermediate · Course · 1 - 3 Months

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    Preview
    U

    University of Rochester

    Confronting The Big Questions: Highlights of Modern Astronomy

    Skills you'll gain: Physics, Physical Science, Biology, Environment, General Science and Research, Scientific Methods, Scientific Visualization, Systems Of Measurement, Chemistry

    4.6
    Rating, 4.6 out of 5 stars
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    499 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Ludwig-Maximilians-Universität München (LMU)

    Competitive Strategy and Organization Design Project

    Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations

    4.5
    Rating, 4.5 out of 5 stars
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    45 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Estrategia y Planificación de Marketing

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
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    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification: Scrum Methodologies

    Skills you'll gain: User Story, Agile Project Management, Backlogs, Sprint Planning, Agile Software Development, Project Risk Management, Agile Methodology, Risk Management, Management Reporting, Project Coordination, Sprint Retrospectives, Performance Reporting, Team Oriented, Project Performance, Estimation, Capacity Planning, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    946 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Corporate Finance Essentials: IESE Business School
  • Product Strategy in the age of GenAI: Coursera
  • Agriculture, Economics and Nature: University of Western Australia
  • Generative AI in Marketing: University of Virginia Darden School Foundation
  • Create a Promotional Video using Canva: Coursera
  • Economics for Capital Markets: Corporate Finance Institute
  • Understanding Obesity: The University of Edinburgh
  • Influencer Marketing Strategy: Rutgers the State University of New Jersey
  • Confronting The Big Questions: Highlights of Modern Astronomy: University of Rochester
  • Competitive Strategy and Organization Design Project: Ludwig-Maximilians-Universität München (LMU)

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