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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT

    4.3 stars, 80 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (80) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pearson

    Ethics in the Workplace

    Skills you'll gain: Employee Relations, Employee Engagement, Disciplinary Procedures, Human Resources Management and Planning, Trustworthiness, Business Ethics, Decision Making, Professionalism, Ethical Standards And Conduct, Drive Engagement, Human Resource Strategy, Human Resources, Staff Management, Behavior Management, Personal Integrity, Strategic Leadership

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Paid media, Search Engine Optimization, Online Advertising, Keyword Research, Conversion Funnel Analysis, Digital Marketing Campaigns, Digital Advertising, Marketing Strategy and Techniques, Content Optimization, Marketing, Customer Acquisition Management, Customer Engagement, Lead Generation, Target Audience, Target Market

    4.7 stars, 117 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (117) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • V

    Vanderbilt University

    Build Anything with AI: No Code Required

    Skills you'll gain: Prompt Engineering, ChatGPT, Claude Code, Prompt Patterns, No-Code Development, Generative AI Agents, Engineering Software, AI Enablement, AI Orchestration, AI powered creativity, LLM Application, AI Product Strategy, Anthropic Claude, AI literacy, Agentic Workflows, AI Workflows, Decision Intelligence, Dashboard Creation, Artificial Intelligence, Large Language Modeling

    4.8 stars, 8.1K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (8.1K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    International Trade, Public Goods, and Externalities

    Skills you'll gain: Economics, Market Dynamics, Economics, Policy, and Social Studies, Supply And Demand, Environmental Resource Management, Natural Resource Management, International Relations, Environment and Resource Management, Tax, Public Policies, Environmental Issue, Socioeconomics, Environmental Policy, Policy Analysis, Market Analysis, Resource Allocation, Resource Management, Cost Benefit Analysis, Social Impact

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Strategic Workforce Planning

    Skills you'll gain: Workforce Planning, Data Storytelling, People Analytics, Human Resources Management and Planning, Dashboard, Workforce Development, Human Resource Strategy, Talent Pipelining, Human Resources Software, Power BI, Microsoft Copilot, Dashboard Creation, Workforce Management, Key Performance Indicators (KPIs), Business Metrics, Stakeholder Communications, Gap Analysis, Plan Execution, Demand Planning, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    AI Evaluation and Investment Decisions

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), AI Product Strategy, Microsoft Copilot, AI Enablement, Responsible AI, Return On Investment, Cost Benefit Analysis, AI Security, Business Priorities, Governance Risk Management and Compliance, Financial Modeling, Governance, Data Governance, Executive Presence, Key Performance Indicators (KPIs), Risk Analysis, Operating Cost, Decision Making, Power Platform Architecture & Technical Design, Risk Modeling

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Marketing Materials, Data Science, Writing, Business Research, Portfolio Management, Job Analysis, Oral Expression, Problem Solving, Communication, Critical Thinking and Problem Solving

    4.8 stars, 409 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (409) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Inventory Management, Customer Data Management, Order Processing, Order Management, Order Fulfillment, Inventory Management System, Inventory Control, Product Assortment, Account Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Retail Store Operations, Performance Analysis, Editing, Marketing, Business

    4.5 stars, 603 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.5 (603) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Business Strategy, Product Management, Product Development, Target Audience, Product Strategy, Gap Analysis

    4.5 stars, 54 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (54) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Drug Development, Competitive Intelligence, Product Management, Go To Market Strategy, Regulatory Affairs, Biomedical Technology, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Ideation, Health Care Procedure and Regulation

    4.5 stars, 768 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (768) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Journalism Careers You can be a TV Talking Head Pundit

    Skills you'll gain: Oral Expression, Constructive Feedback, Media and Communications, Persuasive Communication, Public Speaking, Verbal Communication Skills, Electronic Media, Communication, Journalism, Concision, Content Creation, Executive Presence, Coaching, Professionalism

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
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In summary, here are 10 of our most popular marketing strategy courses

  • Content Creation With Generative AI: Coursera
  • Ethics in the Workplace: Pearson
  • Strategies for Converting and Retaining Customers Online: University of California, Irvine
  • Build Anything with AI: No Code Required: Vanderbilt University
  • International Trade, Public Goods, and Externalities: Pearson
  • Strategic Workforce Planning: Microsoft
  • AI Evaluation and Investment Decisions: Microsoft
  • Data Scientist Career Guide and Interview Preparation: IBM
  • Create your e-commerce store with Shopify: Coursera
  • Market Research and Competitive Analysis: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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