Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Communication Planning, Strategic Communication, Internal Communications, Communication Strategies, Stakeholder Communications, Communication, Business Communication, Digital Communications, Collaboration, Expectation Management, Business Reporting, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Logo Design, Video Editing, Graphic Design, Graphic and Visual Design, Content Creation, Design, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Visualization, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Stakeholder Management, Interactive Data Visualization, Data Visualization Software, Data Validation, Ggplot2, Interviewing Skills, Case Studies, Data Access, Spreadsheet Software, Data Analysis, Data Manipulation
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Supply Chain Planning, Retail Sales, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Cross-Channel Marketing, Growth Strategies, Consumer Behaviour, Digital Transformation
Beginner · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Robotic Process Automation, Customer experience improvement, ChatGPT, Data Science, Machine Learning Methods
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Logistic Regression, Data Analysis, Model Evaluation, Probability & Statistics, Statistical Inference
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Continuous Monitoring, Physical Stamina, Accident Prevention, Pediatrics, Child Health, Child Development, Data-Driven Decision-Making, Risk Analysis, Nutrition and Diet, Health Education, Real Time Data, Coaching, Data Analysis, Data Collection
Beginner · Course · 1 - 4 Weeks