• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • B

    Banco Interamericano de Desarrollo

    Métodos de educación efectiva

    Skills you'll gain: Childhood Education and Development, Child Development, Student-Centred Learning, Working With Children, Pedagogy, Student Engagement, Teaching, Education and Training, Mathematics Education, Diversity Awareness, Instructional Strategies, Human Development, Human Learning, Parent Communication, Program Evaluation, K-12 pedagogy, Policy Analysis, Research, and Development, Learning Theory, Economics, Policy, and Social Studies, Curriculum Planning

    4.5 stars, 45 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (45) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad Nacional Autónoma de México

    Innovar tu enseñanza con design thinking

    Skills you'll gain: Design Thinking, Student-Centred Learning, Education Software and Technology, Creative Thinking, Innovation, Human Centered Design, Brainstorming, Creative Problem-Solving, Creativity, Needs Assessment, Problem Solving, Constructive Feedback, Collaboration, Planning, Empathy

    4.8 stars, 257 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (257) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Shopify For Dummies

    Skills you'll gain: Digital Advertising, Online Advertising, Retail Store Operations, Customer Analysis, Inventory and Warehousing, Customer Retention, Inventory Control, Google Ads, Pay Per Click Advertising, Customer experience improvement, Customer Insights, Order Management, Order Fulfillment, Inventory Management, Social Media Marketing, Market Opportunities, Marketing Strategies, E-Commerce, Digital Marketing, Web Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Desembaraço Aduaneiro

    Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Payment Systems, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Risk Mitigation, Business Strategies, Payment Processing, Market Opportunities, Shipping and Receiving, Economics, Brokerage, Regulatory Documents, Document Management

    4.8 stars, 37 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Riesgos y oportunidades empresariales en una economía globalizada

    Skills you'll gain: Economics, Financial Policy, International Finance, Economic Development, Trend Analysis, Market Opportunities, Business Economics, International Relations, Risk Analysis, European History, Economics, Policy, and Social Studies, Socioeconomics, Business Risk Management, Public Policies, Growth Strategies, Business Strategies, Demography, Investments

    4.9 stars, 192 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.9 (192) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Tecnologías para la Innovación Educativa

    Skills you'll gain: Education Software and Technology, Digital pedagogy, Technology Solutions, Emerging Technologies, Innovation, Technology Strategies, Higher Education, Solution Design, Trend Analysis, Problem Management

    4.9 stars, 288 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (288) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Career Success

    Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Creative Thinking, Project Controls, Feasibility Studies, Cash Management, Entrepreneurship, Team Leadership, Business Correspondence, Report Writing, Financial Statement Analysis, Project Planning, Team Performance Management, Cost Control, Concision, Project Management, Communication

    4.6 stars, 46K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (46K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Advertise YouTube Videos with Zapier

    Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Marketing Automation, Automation, Account Management, Advertising, Marketing, Branding

    4.4 stars, 27 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.4 (27) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
    Category: Free
    Free
  • É

    École normale supérieure

    Cartographie thématique

    Skills you'll gain: Infographics, Statistical Visualization, Geospatial Mapping, Data Mapping, Geospatial Information and Technology, Graphic and Visual Design, Geographic Information Systems, Graphical Tools, Data Presentation, Color Theory, Layout Design, Design Elements And Principles, Descriptive Statistics

    4.6 stars, 85 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (85) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    Attribution Model Analysis

    Skills you'll gain: Marketing Effectiveness, Marketing Channel, Data-Driven Marketing, Marketing Analytics, Marketing Budgets, Performance marketing, Cross-Channel Marketing, Digital Analysis, Budget Management, Marketing Planning, Analysis, Model Evaluation, Budgeting, Media Planning, Stakeholder Communications, Marketing, Performance Measurement, Return On Investment, Journey Mapping, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Carbon Reduction and Net Zero

    Skills you'll gain: Climate Change Mitigation, Climate Change Programs, Sustainable Development, Environment, Sustainable Technologies, Environmental Science, Environmental Issue, Corporate Sustainability, Pollution Prevention, Energy and Utilities, Community Outreach

    4.7 stars, 53 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (53) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad Austral

    La alfabetización temprana en contextos rurales

    Skills you'll gain: Oral Comprehension, Oral Expression, Literacy, Childhood Education and Development, Working With Children, Writing, Vocabulary, Child Development, Parent Communication, Learning Strategies, Family Support, Language Learning, Teaching, Interactive Learning, Instructional Strategies

    4.9 stars, 242 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (242) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…129130131…600

In summary, here are 10 of our most popular social media marketing courses

  • Métodos de educación efectiva: Banco Interamericano de Desarrollo
  • Innovar tu enseñanza con design thinking: Universidad Nacional Autónoma de México
  • Shopify For Dummies: John Wiley & Sons
  • Desembaraço Aduaneiro: Fundação Instituto de Administração
  • Riesgos y oportunidades empresariales en una economía globalizada: IE Business School
  • Tecnologías para la Innovación Educativa: Tecnológico de Monterrey
  • Career Success: University of California, Irvine
  • Advertise YouTube Videos with Zapier: Coursera
  • Cartographie thématique: École normale supérieure
  • Attribution Model Analysis: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok