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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SAS

    SAS Programmer

    Skills you'll gain: SAS (Software), Data Manipulation, Statistical Reporting, Data Import/Export, Requirements Analysis, Data Transformation, Data Validation, Analysis, Data Access, Statistical Programming, Statistical Analysis, Data Analysis, Data Cleansing, Exploratory Data Analysis, Data Wrangling, Data Analysis Software, Microsoft Excel, Data Processing, Data Preprocessing, Data Integration

    4.8 stars, 3.5K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (3.5K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, LLM Application, Responsible AI, ChatGPT, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Business Leadership, Trend Analysis, AI literacy, Real Time Data, Governance, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.7 stars, 1.8K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.7 (1.8K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Digital Learning Design & Instructional Tech Foundations

    Skills you'll gain: Instructional and Curriculum Design, Needs Assessment, Education Software and Technology, Instructional Design, Education and Training, Diversity and Inclusion, Learning Theory, Training and Development, Instructional Strategies, People Development, Educational Materials, Pedagogy, Curriculum Development, Systems Analysis, Job Analysis, Process Analysis, Adult Education, Emerging Technologies, Data Ethics, Change Management

    4.5 stars, 3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (3K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    Cross-Media Content Creation with Multimodal AI

    Skills you'll gain: Prompt Engineering, AI powered creativity, Responsible AI, Generative AI, Multimodal Prompts, Media Production, AI Workflows, ChatGPT, Content Creation, Photo/Video Production and Technology, Legal Risk, Digital Content, Video Production, Scalability, Mockups, Artificial Intelligence, Style Guides, Social Media Content, Workflow Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    Intellectual Property Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Case Law, Packaging and Labeling, Asset Protection, Legal Risk, Regulation and Legal Compliance, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Economics, Policy, and Social Studies, Planning

    4.8 stars, 1.7K reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (1.7K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    4.5 stars, 753 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (753) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, Machine Learning Methods, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7 stars, 1.2K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (1.2K) · Beginner · Specialization · 3 - 6 Months

    Category: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Product Improvement, User Interface (UI), Software Architecture, Design Thinking, Customer Analysis, Product Development, Persona (User Experience)

    4.7 stars, 4.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • E

    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Applied Machine Learning, Asset Management, Network Analysis, Investments, Data Visualization Software, Machine Learning Methods, Return On Investment, Statistical Machine Learning, Financial Statement Analysis, Financial Data, Market Data, Financial Management, Unstructured Data, Predictive Modeling, Web Scraping, Risk Management

    4.6 stars, 1.8K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Data Storage & Processing

    Skills you'll gain: Data Lakes, Data Warehousing, Data Architecture, Star Schema, Microsoft Azure, Extract, Transform, Load, Transaction Processing, Transact-SQL, Data Pipelines, Information Management, Power BI, Operational Databases, Data Storage Technologies, Data Processing, Data Storage, Data Maintenance, Performance Tuning, Data Access, Dependency Analysis, Data Analysis

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Big Data: Demystifying the Big Idea

    Skills you'll gain: Big Data, Data Infrastructure, Data Architecture, Data Warehousing, Data Processing, Data Engineering, Apache Hadoop, Cloud Deployment, Cloud Computing, Data Strategy, Cloud Technologies, Analytics, Data Storage, Apache Spark, Data-Driven Decision-Making, Data Pipelines, Cloud Hosting, Data Governance, Data Analysis, Machine Learning

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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