Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

SkillUp
Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Product Planning, Product Strategy, Project Management Life Cycle, Product Design, Drive Engagement, Product Marketing, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Communication Planning, Project Planning, Registration, Leadership
★ 4.6 (629) · Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Machine Learning Methods, Generative AI, Data Management, Generative Model Architectures, Big Data, Statistical Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Generative Adversarial Networks (GANs), AI Enablement, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Large Language Modeling, Customer Data Management, AI literacy, Autoencoders, Model Optimization, Deep Learning, Model Evaluation, Algorithms
★ 4.8 (1.1K) · Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Financial Analysis, Financial Statement Analysis, Variance Analysis, Financial Acumen, Financial Statements, Trend Analysis, Microsoft Excel, Excel Formulas, Power BI, Financial Modeling, Profit and Loss (P&L) Management, Financial Data, Performance Analysis, Microsoft Copilot, Budget Management, Business Analytics, Financial Planning, AI Enablement, Data Visualization, AI Workflows
Intermediate · Course · 3 - 6 Months
Madecraft
Skills you'll gain: Persuasive Communication, Composure, Influencing, Positivity, Communication, Public Speaking, Brand Strategy, Verbal Communication Skills, Non-Verbal Communication, Executive Presence, Brand Marketing, Branding, Presentations, Professional Networking, Rapport Building, Storytelling, LinkedIn, Self-Awareness, Personal Development, Virtual Networking
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations
★ 4.3 (1.1K) · Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Brand Strategy, Brand Marketing, Campaign Planning, Professional Networking, Brand Management, Branding, Storytelling, Mentorship, Communication Planning, Strategic Communication, Personal Attributes, Web Presence, Professional Development, LinkedIn, Overcoming Obstacles, Self-Awareness, Personal Integrity, Relationship Building, Recognizing Others, Personal Development
Beginner · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Facebook, Social Media, Safety and Security, digital literacy, Security Awareness, Personally Identifiable Information, Information Privacy, Relationship Building, Social Media Strategy, Social Media Content, Web Presence, User Accounts, UI Components, Online Advertising, Security Controls, Registration, User Interface (UI), Data Sharing, Web Content, Communication
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Scientific Visualization, Matplotlib, Statistical Visualization, Probability & Statistics, Jupyter, Statistical Methods, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, NumPy, Data Dictionary, Box Plots, Python Programming
★ 4.7 (2.7K) · Beginner · Course · 1 - 4 Weeks

ESSCA School of Management
Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Persona (User Experience), Ideation, Experience Design, User Research, User Centered Design, Customer experience improvement, UI/UX Strategy, Customer Insights, Customer Analysis, Needs Assessment, Generative AI
Beginner · Course · 1 - 4 Weeks
Chris Croft Training
Skills you'll gain: Time Management, Delegation Skills, Prioritization, Productivity, Smart Goals, Goal Setting, Goal-Oriented, Strategic Prioritization, Organizational Skills, Business Priorities, Mental Concentration, Calendar Management, Action Oriented, Productivity Software, Personal Development, Operational Efficiency, Organizational Effectiveness, Systems Thinking, Marketing Effectiveness, Assertiveness
Mixed · Course · 1 - 3 Months

Sage Publications
Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History
Beginner · Course · 1 - 3 Months