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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Scripting in Python

    Skills you'll gain: Data Visualization Software, File I/O, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Manipulation, Development Environment, Data Structures, Scripting, Data Storage, Data Import/Export, Data Processing, Data Analysis, Program Development, Data Integration, Scripting Languages, Computer Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Apply Basic HR Stats

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Trace and Fix Data Anomalies

    Skills you'll gain: Data Quality, Extract, Transform, Load, Anomaly Detection, Data Pipelines, Data Validation, Data Integrity, Dependency Analysis, Data Transformation, Data Processing, Dashboard, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    Universitat Politècnica de València

    Excel para los negocios nivel intermedio

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Data Presentation, Dashboard, Spreadsheet Software, Excel Formulas, Business Intelligence, Data Import/Export, Data Visualization, Data Analysis, Productivity Software, Data Entry, Data Validation, Business Reporting, Data Cleansing, Data Analysis Software, Data Manipulation, Data Management, Statistical Analysis, Data Synthesis

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Excel 365 Intermediate – Data Analysis & Advanced Functions

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Excel Formulas, Data Validation, Spreadsheet Software, Data Manipulation, Data Analysis, Statistical Analysis, Data Visualization Software, Descriptive Statistics, Data Cleansing, Business Mathematics

    Intermediate · Course · 3 - 6 Months

  • Status: New
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    Preview
    J

    John Wiley & Sons

    Sales Strategy in the Age of AI

    Skills you'll gain: Performance Measurement, Sales Strategy, Sales, Sales Enablement, Sales Management, Sales Process, Generative AI Agents, Digital Transformation, AI Product Strategy, Key Performance Indicators (KPIs), Customer experience strategy (CX), AI Enablement, Customer Insights, Sales Support, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    The Cycle: Management of Successful Arts and Cultural Organizations

    Skills you'll gain: Fundraising, Business Management, Organizational Strategy, Event Management, Governance, Stakeholder Engagement, Business Planning, Marketing, Strategic Marketing, Planning, Business Marketing, Performing Arts, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    738 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    U

    University of Huddersfield

    Integral Calculus & The Fundamental Theorem

    Skills you'll gain: Integral Calculus, Differential Equations, Calculus, Analytical Skills, Advanced Mathematics, Mathematical Theory & Analysis, Engineering Calculations, Engineering Analysis, Trigonometry, General Mathematics, Applied Mathematics, Mathematical Modeling, Derivatives

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Operations & Closing Skills

    Intermediate · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Scripting in Python: Rice University
  • Apply Basic HR Stats: Coursera
  • Trace and Fix Data Anomalies: Coursera
  • Data Visualization with Advanced Excel: PwC
  • Excel para los negocios nivel intermedio: Universitat Politècnica de València
  • Excel 365 Intermediate – Data Analysis & Advanced Functions: Packt
  • Sales Strategy in the Age of AI: John Wiley & Sons
  • Strategic Sourcing and Prioritization: Coursera
  • The Cycle: Management of Successful Arts and Cultural Organizations: University of Maryland, College Park
  • Strategic Management: Copenhagen Business School

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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