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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Microsoft

    Big Data Management and Optimization

    Skills you'll gain: Scalability, Data Governance, Cloud Management, Performance Tuning, Microsoft Azure, Metadata Management, Disaster Recovery, Data Security, Big Data, Enterprise Architecture, Role-Based Access Control (RBAC), Identity and Access Management

    Intermediate · Course · 1 - 3 Months

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    Edureka

    AutoML: Build ML Models without Code

    Skills you'll gain: Image Analysis, Model Deployment, Google Cloud Platform, Computer Vision, No-Code Development, Feature Engineering, Applied Machine Learning, Natural Language Processing, Artificial Intelligence and Machine Learning (AI/ML), Text Mining, Google Sheets, Machine Learning Software, Cloud Deployment, Model Evaluation, Predictive Modeling, Machine Learning, Data Science

    Intermediate · Course · 1 - 4 Weeks

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    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
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    202 reviews

    Intermediate · Specialization · 1 - 3 Months

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    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Exploratory Data Analysis, IBM Cognos Analytics, Statistical Analysis, Data Visualization, Data Wrangling, Data Analysis, Data Presentation, Data Cleansing, Interactive Data Visualization, Data Manipulation, Data Collection, Web Scraping, Data Storytelling, Pandas (Python Package), Scatter Plots, Matplotlib

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

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    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Analyze Advanced Data Projects Using SPSS

    Skills you'll gain: SPSS (Software), Correlation Analysis, Data Visualization, Descriptive Statistics, Advanced Analytics, Data Analysis, Regression Analysis, Statistical Analysis, Statistical Reporting, Data-Driven Decision-Making, Exploratory Data Analysis, Statistical Methods, Statistical Inference

    Beginner · Course · 1 - 4 Weeks

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    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Microsoft

    Negotiation and Ethical Practices in Account Management

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    ETL Testing Basics for Databases

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Data Warehousing, Data Transformation, Data Integration, Databases, Data Manipulation, Real Time Data, AI Workflows, Database Management, Business Workflow Analysis, Performance Tuning, Process Design, Data Validation, Apache, Scalability, Design

    Beginner · Course · 1 - 4 Weeks

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    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, AI Enablement, Application Development, Scripting, Programming Principles, Automation, Application Programming Interface (API), Debugging, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
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    240 reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Python Data Analysis

    Skills you'll gain: NumPy, Time Series Analysis and Forecasting, Scikit Learn (Machine Learning Library), Pandas (Python Package), Matplotlib, Data Analysis, Predictive Analytics, Data Visualization, Database Management, Applied Machine Learning, Scientific Visualization, Data Manipulation, Data Science, Statistics, Python Programming, Statistical Analysis, Data Wrangling, Big Data, NoSQL, Data Preprocessing

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Generative AI for Business

    5
    Rating, 5 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Big Data Management and Optimization: Microsoft
  • AutoML: Build ML Models without Code: Edureka
  • Luxury Hospitality & Brand Innovation: Starweaver
  • IBM Data Analyst Capstone Project: IBM
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • Analyze Advanced Data Projects Using SPSS: EDUCBA
  • AI Product Management: Duke University
  • Negotiation and Ethical Practices in Account Management: Microsoft
  • ETL Testing Basics for Databases: Coursera
  • AI Python for Beginners: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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