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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Communicate Insights Clearly

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Statistics Foundations

    Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Time Series Analysis and Forecasting, Regression Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    393 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
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    Coursera

    ML Data Pipelines and Communicating AI Insights

    Skills you'll gain: Feature Engineering, Extract, Transform, Load, Data Pipelines, Data Transformation, Model Evaluation, MLOps (Machine Learning Operations), Pandas (Python Package), Data Storytelling, Data Preprocessing, PySpark, Data Quality, Apache Spark, Data-Driven Decision-Making, A/B Testing, Data Analysis, Data Visualization, Data Governance, Data Cleansing, Exploratory Data Analysis, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    P

    Packt

    Master Microsoft Excel & 365 Apps: Beginner to Advanced

    Skills you'll gain: Microsoft 365, Microsoft Teams, Microsoft Outlook, Pivot Tables And Charts, Calendar Management, Excel Macros, Microsoft Copilot, Microsoft Excel, Collaborative Software, Excel Formulas, Data Validation, Productivity Software, Spreadsheet Software, Project Management Software, Organizational Skills, Collaboration, Data Manipulation, Data Visualization, Data Analysis, Visual Basic (Programming Language)

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    E

    Edureka

    Metadata Management and Data Catalogs

    Skills you'll gain: Metadata Management, Data Governance, Data Management, Data Modeling, Data Integration, Personally Identifiable Information, Data Security, Data Quality, Data Compilation, Data Processing, Data Literacy, Data Presentation, Docker (Software), Application Programming Interface (API), Application Lifecycle Management, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI for Medicine

    Skills you'll gain: Model Evaluation, Deep Learning, Statistical Analysis, Clinical Trials, Data Preprocessing, Risk Modeling, Treatment Planning, Data Analysis, Convolutional Neural Networks, Decision Tree Learning, Predictive Modeling, Feature Engineering, Patient Treatment, Image Analysis, Applied Machine Learning, AI Personalization, Diagnostic Radiology, Machine Learning, Random Forest Algorithm, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Marketing Effectiveness, Communication Strategies, Campaign Management, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    224 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Enablement, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Generative Adversarial Networks (GANs), Data Ethics, Generative AI, Marketing Analytics, Marketing Design, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
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    78 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    C

    Coursera

    SQL at Scale: Querying, Transforming, and Governing

    Skills you'll gain: Root Cause Analysis, Data Quality, Data Management, Azure Synapse Analytics, Data Validation, Data Integrity, Data Security, SQL, Quality Assurance, Data Pipelines, Data Transformation, Extract, Transform, Load, Time Series Analysis and Forecasting, Data Governance, Database Development, Security Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Query Languages, Performance Tuning, Automation

    Advanced · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform, Analyze, and Report Data with R

    Skills you'll gain: Rmarkdown, Knitr, Model Evaluation, Data Wrangling, Tidyverse (R Package), Predictive Analytics, Data Analysis, Data Cleansing, Statistical Reporting, R Programming, Data Manipulation, Data Integration, Data Transformation, Statistical Modeling, Extract, Transform, Load, Data Pipelines, Performance Analysis, Performance Metric, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of London

    Applied Mathematical Methods for Computing

    Skills you'll gain: Combinatorics, Probability & Statistics, Data Analysis, Advanced Mathematics, Linear Algebra, Mathematics and Mathematical Modeling, Mathematical Theory & Analysis, Applied Mathematics, Statistics, Analysis, Statistical Analysis, Probability, Algorithms, Algebra

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Communicate Insights Clearly: Coursera
  • Statistics Foundations: Meta
  • ML Data Pipelines and Communicating AI Insights : Coursera
  • Master Microsoft Excel & 365 Apps: Beginner to Advanced: Packt
  • International Business I: University of New Mexico
  • Metadata Management and Data Catalogs: Edureka
  • AI for Medicine: DeepLearning.AI
  • Microsoft Public Relations and Communications Associate: Microsoft
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • SQL at Scale: Querying, Transforming, and Governing: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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668 courses
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
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401 courses
Language Learning
150 courses

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Professional Certificates

  • Google AI Certificate
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