Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Michigan
Skills you'll gain: Social Work, Community and Social Work, Social Justice, Social Sciences, Advocacy, Cultural Sensitivity, Diversity Awareness, Research, Policty Analysis, Research, and Development, Systems Thinking, Human Development, Ethical Standards And Conduct
Build toward a degree
Beginner · Course · 1 - 4 Weeks

The University of Sydney
Skills you'll gain: Social Media Strategy, Professional Networking, Data Ethics, Social Network Analysis, Analytics, Media and Communications, Social Sciences, Content Creation, Business Ethics, Information Privacy
Mixed · Course · 1 - 3 Months

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Professional Networking, LinkedIn, digital literacy, Ethical Standards And Conduct, Facebook, Instagram, Digital Media Strategy, Media and Communications, Social Network Analysis, Professional Development, Safety and Security, Digital Marketing, Cybersecurity, Content Creation, Digital Communications, Communication
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Data Processing, Big Data, Systems Thinking, Social Studies, Trend Analysis, Data Science, AI Enablement, Research Methodologies, Agentic systems
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Performance marketing, Pay Per Click Advertising, Google Ads, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Digital Media Strategy, Automation, Content Creation, Analytics
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months

University of Washington
Skills you'll gain: Text Mining, Unstructured Data, Quantitative Research, Data Visualization, Statistical Analysis, Analysis, Social Network Analysis, Data Presentation, Data Analysis, Statistical Methods, Data Mining, Interactive Data Visualization, Analytics, Correlation Analysis, Application Programming Interface (API), R Programming, Regression Analysis, Data Collection, Big Data, Python Programming
Intermediate · Course · 1 - 4 Weeks

Adobe
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Content Performance Analysis
Build toward a degree
Advanced · Course · 1 - 3 Months