Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Business Analytics, Sample Size Determination, Statistical Analysis, Data Analysis, Statistical Methods, A/B Testing, Statistical Software, Estimation, Data-Driven Decision-Making, Business Communication
Intermediate · Course · 1 - 4 Weeks

Coursera
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Retrieval-Augmented Generation, LLM Application, Natural Language Processing, Text Mining, Data-Driven Decision-Making, Usability Testing, Embeddings, Usability, Unstructured Data, Model Evaluation, Performance Metric
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming
Advanced · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Analysis, Data Visualization Software, Trend Analysis, Data Cleansing, Data Preprocessing, R (Software), R Programming, Time Series Analysis and Forecasting, Spatial Analysis, Forecasting, Data Manipulation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Digital Transformation, Business Transformation, Solution Design, Data Governance, Scalability, No-Code Development, Business Process Automation, Enterprise Architecture, Governance, AI Enablement, Power BI, Business Intelligence, Data-Driven Decision-Making, Data Security, Stakeholder Engagement, Azure DevOps, Innovation, Data Analysis
Beginner · Course · 3 - 6 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Make.com, ChatGPT, AI Orchestration, AI Workflows, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Large Language Modeling, Artificial Intelligence, Workflow Management, Automation, Creativity, Machine Learning, Content Management, Digital Marketing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Stakeholder Communications, Stakeholder Analysis, Data Presentation, Data Analysis, Exploratory Data Analysis, Business Communication, Model Evaluation, Responsible AI, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Data Presentation, Dashboard, Spreadsheet Software, Excel Formulas, Business Intelligence, Data Import/Export, Data Visualization, Data Analysis, Productivity Software, Data Entry, Data Validation, Business Reporting, Data Cleansing, Data Analysis Software, Data Manipulation, Data Management, Statistical Analysis, Data Synthesis
Beginner · Specialization · 3 - 6 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand
Credit offered
Graduate Certificate · 6 - 12 Months

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Product Improvement, Product Lifecycle Management, Product Strategy, Innovation, Product Management, Consumer Behaviour, Market Research, Customer Insights, Market Opportunities, Product Marketing, Growth Strategies, Brand Strategy, Target Market, Customer Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks