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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Process Improvement and Optimization, Global Marketing, Business Process, Financial Statement Analysis, Organizational Leadership, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, Brand Strategy, People Management, Intercultural Competence, Financial Acumen, Leadership, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    400 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Building Business Models and Financial Strategies

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Business Planning, Business Modeling, Financial Forecasting, Strategic Decision-Making, Corporate Strategy, Budgeting, Strategic Thinking, Financial Acumen, Business Strategies, Financial Analysis, Business Acumen, Business Strategy, Financial Reporting, Income Statement, Financial Planning, Strategic Planning, Financial Modeling, Business Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Product Improvement, User Interface (UI), Software Architecture, Design Thinking, Customer Analysis, Product Development, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
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    4.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Opportunities, Consumer Behaviour, Competitive Intelligence, Business Strategy, Marketing Psychology, Cost Accounting, Customer Insights, Customer Analysis, Product Lining, Supply And Demand, Strategic Marketing, Economics, Demand Planning, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    942 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Engagement & Feedback Optimization

    Skills you'll gain: People Analytics, Employee Engagement, Employee Surveys, Power BI, Team Performance Management, Organizational Effectiveness, Employee Coaching, Driving engagement, User Feedback, Performance Metric, Constructive Feedback, Performance Measurement, Workforce Planning, Workforce Management, Workforce Development, Dashboard, Human Resource Strategy, Drive Engagement, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-Enhanced Data Analysis: From Raw Data to Deep Insights

    Skills you'll gain: Data Visualization, Generative AI, Matplotlib, Data Literacy, Prompt Engineering, Power BI, Excel Formulas, Microsoft Excel, Plotly, Plot (Graphics), Data Ethics, Data Presentation, Pivot Tables And Charts, Data Visualization Software, Generative Model Architectures, Data Analysis, Statistical Analysis, Scientific Visualization, Microsoft Copilot, Data Cleansing

    4.3
    Rating, 4.3 out of 5 stars
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    647 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Data Aggregation and Performance Optimization with Polars

    Skills you'll gain: Time Series Analysis and Forecasting, Performance Tuning, Data Manipulation, Data Wrangling, Descriptive Analytics, Data Transformation, Data Analysis, Data Processing, Analytics, Data Management

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Forecasting and Predictive Modeling

    Skills you'll gain: Financial Forecasting, Forecasting, Revenue Forecasting, Time Series Analysis and Forecasting, Model Evaluation, Trend Analysis, Model Training, Financial Modeling, Financial Data, Predictive Modeling, Power BI, Predictive Analytics, Applied Machine Learning, Financial Analysis, Model Optimization, Statistical Analysis, Business Analytics, Machine Learning, Microsoft Azure, Microsoft 365

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Presentation, Interactive Data Visualization, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Data Wrangling, Technical Communication, Data Science, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    929 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Sales, Anomaly Detection, Customer Relationship Management (CRM) Software, Marketing Operations, Personalized Campaigns, Marketing Analytics, Data-Driven Marketing, Marketing Design, Sales Enablement, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    97 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science Capstone

    Skills you'll gain: Data Wrangling, Data Compilation, Data Collection, Web Scraping, GitHub

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.4K reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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