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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media, Content Marketing, Content Creation, Content Management Systems, Business Writing, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    276 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Boost Your Business Skills

    Skills you'll gain: Business Planning, Operating Budget, Budget Management, Business Strategy, Resource Allocation, Budgeting, Project Planning, Organizational Strategy, Marketing Strategies, Capital Budgeting, Variance Analysis, Competitive Analysis, Financial Planning, Goal Setting, Finance, Market Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science Capstone

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Plotly, Statistical Reporting, Predictive Modeling, Interactive Data Visualization, Data Visualization Software, Applied Machine Learning, Data Science, Data Analysis, Classification And Regression Tree (CART), Data-Driven Decision-Making, Pandas (Python Package), Data Wrangling, Data Collection, GitHub

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Price Talk Tactics

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track, Analyze & Your Mood

    Skills you'll gain: Self-Awareness, Emotional Intelligence, Trend Analysis, Data Analysis, Communication, AI Personalization, Descriptive Statistics, Record Keeping, Data Collection, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Develop Lead Tracking

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content, Social Media Campaigns, Branding, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    43 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Forecasting, Machine Learning, Predictive Modeling, Financial Modeling, Generative AI, Time Series Analysis and Forecasting, Regression Analysis, Data Preprocessing, Credit Risk, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build and Evaluate Robust Financial Models

    Skills you'll gain: Financial Modeling, Microsoft Excel, Financial Forecasting, Excel Formulas, Cash Flow Forecasting, Auditing, Business Modeling, Data Modeling, Risk Analysis, Financial Analysis, Spreadsheet Software, Business Analytics, Cash Flows, Business Valuation, Verification And Validation, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Enterprise Power BI: Deployment, Security, and Integration

    Skills you'll gain: Power BI, Microsoft Power Platform, DevOps, Microsoft Azure, Application Deployment, Enterprise Architecture, Real Time Data, Business Intelligence, Collaborative Software, Role-Based Access Control (RBAC), Scalability, Data Integration, Data Governance, Data Modeling, System Configuration, Collaboration, Analytics, Compliance Management, Data Sharing, Problem Solving

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Decode HR Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Monitor KPIs Live Task & Time Management

    Skills you'll gain: Trend Analysis, Analysis, Project Risk Management, Project Controls, Project Performance, Risk Management, Dashboard, Key Performance Indicators (KPIs), Project Management, Continuous Monitoring, Cost Management, Timelines, Scope Management, Performance Measurement, Real Time Data, Budget Management

    Beginner · Course · 1 - 4 Weeks

1…116117118…475

In summary, here are 10 of our most popular marketing analytics courses

  • Creating a Free Business Page with Blogger: Coursera
  • Boost Your Business Skills : Harvard Business Review
  • Applied Data Science Capstone: IBM
  • Price Talk Tactics : Coursera
  • Track, Analyze & Your Mood: Coursera
  • Develop Lead Tracking: Coursera
  • Canva Essentials: Coursera
  • Apply AI & Machine Learning to Financial Forecasting: Board Infinity
  • Build and Evaluate Robust Financial Models: Coursera
  • Enterprise Power BI: Deployment, Security, and Integration: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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