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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Kennesaw State University

    Why Do Most Innovations Fail? - Jagdish Sheth

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Communicate Insights Clearly

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
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    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Johns Hopkins University

    Neuroscience and Neuroimaging

    Skills you'll gain: Magnetic Resonance Imaging, Neurology, Medical Imaging, Diagnostic Radiology, Anatomy, Image Analysis, Data Analysis, X-Ray Computed Tomography, Data Manipulation, Radiology, Analytical Skills, Experimentation, Statistical Analysis, Biomedical Technology, Advanced Analytics, Network Analysis, R Programming, Data Processing, Research Design, Statistics

    4.7
    Rating, 4.7 out of 5 stars
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    3.3K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    TAM to Go/No-Go: Market Research and Growth Strategy

    Skills you'll gain: Return On Investment, Revenue Forecasting, Competitive Analysis, Market Analysis, Demand Planning, Time Series Analysis and Forecasting, Variance Analysis, Trend Analysis, Market Research, Market Trend, Growth Strategies, Predictive Analytics, Forecasting, Go To Market Strategy, Research Methodologies, Market Opportunities, Business Strategy, Competitive Intelligence, Data-Driven Decision-Making, Strategic Decision-Making

    Beginner · Specialization · 3 - 6 Months

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    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, ChatGPT, Project Planning, Generative AI, Governance, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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    J

    John Wiley & Sons

    Product Management and Lean Startup Principles

    Skills you'll gain: Target Audience, Target Market, Agile Product Development, User Interface and User Experience (UI/UX) Design, Product Improvement, Product Development, Customer Analysis, User Experience, Business Metrics, Lean Methodologies, Persona Development, Product Management, Product Lifecycle Management, Agile Methodology, New Product Development, Performance Measurement, Product Design, Product Marketing, User Feedback, Business Operations

    Intermediate · Course · 3 - 6 Months

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    Minnesota State University, Mankato

    Operating and Growing Your Brand

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Automate Stakeholder Updates

    Skills you'll gain: Stakeholder Communications, Slack (Software), Stakeholder Engagement, Project Management Software, Email Automation, Stakeholder Analysis, AI Personalization, Project Coordination, Drive Engagement, Communication Strategies, Strategic Communication, Workflow Management, Customer Engagement, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Plant Bioinformatic Methods

    Skills you'll gain: Bioinformatics, Network Analysis, Molecular Biology, Biostatistics, Biotechnology, Analysis, Informatics, Data Visualization Software, Data Analysis, Data Synthesis, Life Sciences, Statistical Methods, Data Mining, Cell Biology, Exploratory Data Analysis, Technical Communication, Data Processing, Structural Analysis, Databases, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Data Modeling and Lakehouse Architecture with SQL

    Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, SQL, Data Mart, Data Pipelines, Data Integrity, Semantic Web, Business Metrics, Performance Tuning, Dimensionality Reduction, Resource Utilization, Issue Tracking

    Advanced · Course · 3 - 6 Months

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    EDUCBA

    Apply and Analyze Data Using SAS PROC SQL

    Skills you'll gain: SQL, SAS (Software), Stored Procedure, Metadata Management, Data Integrity, Query Languages, Relational Databases, Data Manipulation, Data Analysis Software, Data Transformation, Data-Driven Decision-Making, Performance Tuning, Data Governance, Scripting, Debugging, Data Wrangling, Database Management, Data Analysis, Computational Logic, Data Management

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Why Do Most Innovations Fail? - Jagdish Sheth: Kennesaw State University
  • Communicate Insights Clearly: Coursera
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz
  • Neuroscience and Neuroimaging: Johns Hopkins University
  • TAM to Go/No-Go: Market Research and Growth Strategy: Coursera
  • Project Management with AI: SkillsBooster Academy
  • Product Management and Lean Startup Principles: John Wiley & Sons
  • Operating and Growing Your Brand: Minnesota State University, Mankato
  • Automate Stakeholder Updates: Coursera
  • Plant Bioinformatic Methods: University of Toronto

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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