• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Analytics in the Public Sector with R

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Visualization, Plot (Graphics), Statistical Analysis, Data Presentation, Policy Analysis, Research, and Development, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Literacy, Data Analysis, Tidyverse (R Package), R Programming, Statistical Methods, Case Studies, Political Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    126 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    67 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    U

    University of Cape Town

    Large Marine Ecosystems: Assessment and Management

    Skills you'll gain: Sustainable Development, Environment and Resource Management, Natural Resource Management, Environmental Resource Management, Sustainable Systems, Water Sustainability, Water Resource Management, Environmental Science, Environment, Social Sciences, Environmental Issue, Environmental Policy, Governance, Environmental Monitoring, Case Studies, Socioeconomics, International Relations, Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    321 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    S

    Sciences Po

    A la recherche du Grand Paris

    Skills you'll gain: Economic Development, Social Studies, Socioeconomics, Social Sciences, Social Justice, Environmental Issue, Community Development, Land Management, Sociology, Cultural Diversity, Culture, Public Policies, European History, Political Sciences, Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    113 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Lausanne

    Doping : Sports, Organizations and Sciences

    Skills you'll gain: Laboratory Testing, Analytical Testing, Legal Proceedings, Substance Abuse, Culture, Social Sciences, Sociology, Criminal Investigation and Forensics, Arbitration, Law, Regulation, and Compliance, Ethical Standards And Conduct

    4.6
    Rating, 4.6 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier I

    Skills you'll gain: Real Estate, Property and Real Estate, Real Estate Sales, Real Estate Transactions, Return On Investment, Capital Budgeting, Market Dynamics, Financial Analysis, Financial Market, Business Valuation, Economics, Investments, Finance, Supply And Demand, Depreciation, Cost Benefit Analysis, Bidding, Lease Contracts, Estimation, Customer Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    265 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Color Matching, Developing Training Materials, Course Development, Design, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Graphic and Visual Design Software, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Michigan

    Justice and Equity in Technology Policy

    Skills you'll gain: Social Justice, Responsible AI, Disabilities, Innovation, Economics, Policy, and Social Studies, Diversity Awareness, Social Impact, Socioeconomics, Human Centered Design, Sustainable Systems, Policy Analysis, Diversity Equity and Inclusion Initiatives, Community Development, Public Policies, Technology Solutions, Data Ethics, Social Sciences, Policy Development, Governance, Law, Regulation, and Compliance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Global Health and Humanitarianism

    Skills you'll gain: Health Equity, Health Disparities, Public Health and Disease Prevention, Public Health, World History, Healthcare Ethics, Emergency Response, Health Care, Health Systems, Crisis Intervention, Social and Human Services, Safety and Security, Human Services, Ethical Standards And Conduct, International Relations, Infectious Diseases, Social Studies, Mitigation, Policy Analysis, Advocacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    289 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Objetivos de desarrollo sostenible para América Latina y el Caribe

    Skills you'll gain: Sustainable Development, Sustainable Systems, Socioeconomics, Social Studies, Environment, Environmental Issue, Sustainability Standards, Community Development, Economics, Policy, and Social Studies, Natural Resource Management, Economic Development, Environmental Science, Social Determinants Of Health, Case Studies, Environment and Resource Management, Analysis, World History, Land Management, Climate Change Mitigation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    774 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    Economics and Policies of Climate Change

    Skills you'll gain: Environmental Policy, Economics, Climate Change Programs, Environmental Issue, Economics, Policy, and Social Studies, Financial Policy, Climate Change Mitigation, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Futures Exchange, Environmental Regulations, Derivatives, Market Analysis, Financial Market, Tax, Financial Trading, Mathematical Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, LLM Application, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

1…113114115…600

In summary, here are 10 of our most popular social media marketing courses

  • Data Analytics in the Public Sector with R: University of Michigan
  • Google Digital Customer Engagement: Google
  • Large Marine Ecosystems: Assessment and Management: University of Cape Town
  • A la recherche du Grand Paris: Sciences Po
  • Doping : Sports, Organizations and Sciences: University of Lausanne
  • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
  • Use Canva to Design Digital Course Collateral: Coursera
  • Justice and Equity in Technology Policy: University of Michigan
  • Global Health and Humanitarianism: University of Manchester
  • Objetivos de desarrollo sostenible para América Latina y el Caribe: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok