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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Data Visualization, Dashboard Creation, IBM Cognos Analytics, Pivot Tables And Charts, Microsoft Excel, Tree Maps, Scatter Plots, Histogram, Business Intelligence Software, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Java Programming and Software Engineering Fundamentals

    Skills you'll gain: File I/O, UI Components, Object Oriented Design, Java Programming, Software Design, User Interface (UI) Design, Debugging, Web Design and Development, Software Engineering, Code Reusability, Hypertext Markup Language (HTML), Computer Programming, Program Development, Event-Driven Programming, Bioinformatics, Encryption, Javascript, Algorithms, Data Analysis, Cascading Style Sheets (CSS)

    4.6
    Rating, 4.6 out of 5 stars
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    22K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Fractal Analytics

    Data Lineage & Ethical Frameworks for Responsible AI

    Skills you'll gain: Responsible AI, Data Ethics, Data Mapping, AI Integrations, Data Governance, AI Workflows, Data Pipelines, Data Transformation, Governance, Data Integrity, Data Quality, Information Assurance, Risk Modeling, Metadata Management, Automation, Data Security

    4.3
    Rating, 4.3 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    R Programming

    Skills you'll gain: R (Software), Statistical Analysis, R Programming, Statistical Programming, Statistical Methods, Data Analysis, Debugging, Simulations, Program Development, Programming Principles, Software Installation, Data Structures, Performance Tuning, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
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    22K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Driving engagement, Social Media Content, Social Media, Social Media Campaigns, Social Media Strategy, Marketing Effectiveness, Marketing Communications, Earned Media, Social Media Analytics, Owned Media, Online Advertising, Paid media, Media Strategy, Content Creation, Advertising Campaigns, Digital Media Strategy, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Python Project for Data Science

    Skills you'll gain: Dashboard Creation, Dashboard, Web Scraping, Data Analysis, Data Presentation, Analytical Skills, Data Visualization Software, Graphing, Pandas (Python Package), Data Science, Jupyter, Python Programming, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
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    4.9K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Competitive Advantage and Market Positioning Strategies

    Skills you'll gain: Strategic Marketing, Product Strategy, Marketing Strategies, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Market Dynamics, Brand Strategy, Target Market, Strategic Thinking, Product Development, Product Lining, Branding, Market Research, Competitive Analysis, Market Trend

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Industry and Competitor Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Business Strategy, Competitive Intelligence, Strategic Thinking, Market Dynamics, Market Intelligence, Strategic Decision-Making, Market Opportunities, Market Research, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Descriptive Statistics and Data Visualization

    Skills you'll gain: Descriptive Statistics, Data Analysis, Tableau Software, Statistical Visualization, Statistical Reporting, Business Analytics, Descriptive Analytics, Exploratory Data Analysis, Data Visualization, Data Storytelling, Dashboard Creation, Plot (Graphics), Seaborn, Dashboard, Data Presentation, Matplotlib, Analysis, Statistical Analysis, Data-Driven Decision-Making, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    S

    SkillsBooster Academy

    AI Writing Tools for Content Marketers

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Personal Brand Management and Influence

    Skills you'll gain: Persuasive Communication, Composure, Influencing, Positivity, Communication, Public Speaking, Brand Strategy, Verbal Communication Skills, Non-Verbal Communication, Executive Presence, Brand Marketing, Branding, Presentations, Professional Networking, Rapport Building, Storytelling, LinkedIn, Self-Awareness, Personal Development, Virtual Networking

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Financial Statement Analysis, Financial Statements, Quality Management Systems, Organizational Strategy, Financial Analysis, Product Planning, Governance, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Working Capital, Financial Data, Business Strategies, Market Analysis, Quality Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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