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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, Brainstorming, Process Development, Design Thinking, Organizational Leadership, Product Development, Diversity and Inclusion, Product Lifecycle Management, Team Management, Business Strategy, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
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    2.2K reviews

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Introducción a Gemini Enterprise

    Skills you'll gain: Google Gemini, Data Security, Google Cloud Platform, Enterprise Architecture, Generative AI Agents, Application Deployment, AI Enablement, Solution Architecture, Enterprise Security, Large Language Modeling, Data Integration, Text Mining

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Medical Coding and Superbill Essentials

    Skills you'll gain: Medical Billing, ICD Coding (ICD-9/ICD-10), Medical Coding, CPT Coding, Claims Processing, Revenue Cycle Management, Health Information Management and Medical Records, Medical Records, Clinical Documentation, System Monitoring, Site Reliability Engineering, Ansible, Root Cause Analysis, Business Continuity Planning, Vulnerability Management

    Beginner · Course · 1 - 4 Weeks

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    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Greeting Customers, Help Desk Support, Customer and Client Support, Critical Thinking and Problem Solving, Technical Support and Services, Customer Relationship Management, Interpersonal Communications, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 3 Months

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    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
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    322 reviews

    Beginner · Course · 1 - 4 Weeks

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    Alex Genadinik

    ChatGPT - Artificial Intelligence (AI) That Works For You

    Skills you'll gain: ChatGPT, Generative AI Agents, Blogs, Artificial Intelligence, Writing, Business Process Automation, Prompt Engineering, Business Writing, Content Creation, Copywriting, Automation, Emerging Technologies

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Building AI Agents – Fundamentals to Advanced

    Skills you'll gain: Email Automation, Agentic Workflows, AI Workflows, Multimodal Prompts, Tool Calling, Calendar Management, Machine Learning Methods, Scheduling, AI Security, Text Mining, Classification Algorithms, JSON

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    Foundations of Account Management

    Skills you'll gain: Productivity Software, Administrative Support, Sales Process, Customer Service, AI Personalization, Sales, Customer Relationship Building, Verbal Communication Skills, Process Mapping, Sales Enablement, Account Management, Microsoft Copilot, Communication, Scheduling

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
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    ESSEC Business School

    Demand management: Breaking down today’s commercial silos

    Skills you'll gain: Revenue Management, Hospitality Management, Digital Marketing, Data-Driven Decision-Making, Demand Generation, Hotel Operations, Asset Management, Marketing, Hospitality, Forecasting, Business Valuation, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
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    371 reviews

    Mixed · Course · 1 - 4 Weeks

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    Adobe

    Photoshop image editing, compositing and AI

    Skills you'll gain: Adobe Firefly, Adobe Photoshop, Photo Editing, Storytelling, Adobe Creative Cloud, Generative AI Agents, Image Quality, Color Theory, Generative AI, Photography, Graphic and Visual Design, Graphics Software, Editing, Creative Design, Data Import/Export, Design Software, Design, Creative Thinking, Creativity, Portfolio Management

    4.3
    Rating, 4.3 out of 5 stars
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    10 reviews

    Beginner · Specialization · 1 - 3 Months

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    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
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    7 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Innovation Management: Erasmus University Rotterdam
  • Introducción a Gemini Enterprise: Google Cloud
  • Finance for Managers: IESE Business School
  • Medical Coding and Superbill Essentials: Coursera
  • Customer Service Fundamentals: Knowledge Accelerators
  • Introdução ao Big Data : Fundação Instituto de Administração
  • ChatGPT - Artificial Intelligence (AI) That Works For You: Alex Genadinik
  • Building AI Agents – Fundamentals to Advanced: Packt
  • Foundations of Account Management: Microsoft
  • Demand management: Breaking down today’s commercial silos: ESSEC Business School

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