• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Recognizing Team Members

    Skills you'll gain: Recognizing Others, People Development, Leadership Development, Professional Development, Team Motivation, Team Leadership, Team Management, Empathy, Self-Awareness, Employee Engagement, Open Mindset, Storytelling, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Branding and Brand Strategy

    Skills you'll gain: Digital Brand Strategy, Branding, Brand Strategy, Customer Engagement, Brand Awareness, Brand Management, Brand Marketing, Brand Loyalty, Drive Engagement, Marketing Strategies, Digital Media Strategy, Web Presence, Strategic Marketing, Consumer Behaviour, Case Studies, Communication Strategies

    Mixed · Course · 1 - 4 Weeks

  • P

    Pearson

    Wireshark 101: Packet Analysis Essentials

    Skills you'll gain: Network Troubleshooting, Network Protocols, Network Support, Network Monitoring, Network Analysis, TCP/IP, Network Security, Cybersecurity

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unity: Master Procedural Fractal & Spline Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Autoencoders, Data-Driven Marketing, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Supervised Learning, Python Programming, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    D

    Duke University

    Beginning Llamafile for Local Large Language Models (LLMs)

    Skills you'll gain: LLM Application, Large Language Modeling, Model Deployment, Embeddings, Application Programming Interface (API), Restful API, Natural Language Processing, Command-Line Interface, Open Source Technology, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    S.A.F.E. Mortgage Licensing Act – Regulation H (State)

    Skills you'll gain: Loan Origination, Mortgage Loans, Regulatory Compliance, Compliance Reporting, Legal Risk, Compliance Management, General Lending, Regulatory Requirements, Compliance Training, Bank Regulations, Consumer Lending, Law, Regulation, and Compliance, Registration, Financial Regulation, Financial Regulations

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Analyze Personal Finance and Private Wealth Strategies

    Skills you'll gain: Estate Planning, Portfolio Risk, Wealth Management, Risk Management, Portfolio Management, Risk Management Framework, Investment Management, Tax Management, Tax Planning, Financial Planning, Asset Management, Tax Laws, Risk Appetite, Financial Services, General Finance, Income Tax, Tax, Financial Management, Financial Analysis, Behavioral Economics

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Predictive Analytics and Forecasting

    Skills you'll gain: Data Mining, Predictive Modeling, Predictive Analytics, Advanced Analytics, Business Analytics, Dimensionality Reduction, Forecasting, Data-Driven Decision-Making, Customer Analysis, Regression Analysis, Demand Planning, Classification Algorithms, Marketing Analytics, Customer Insights, Logistic Regression, Market Analysis, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Correlation Analysis

    Build toward a degree

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Cloud: Infrastructure as a Service - Master's

    Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Infrastructure, Cloud Services, Cloud Management, Cloud Computing, Cloud Platforms, Disaster Recovery, Cloud Computing Architecture, IT Infrastructure, Cloud Deployment, DevOps, Cloud-Native Computing, Amazon Web Services, Infrastructure Architecture, Virtual Networking, Virtualization, CI/CD, Cloud Applications, Serverless Computing, Cloud Storage

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Revolutionizing Marketing and PR for the Digital Era

    Skills you'll gain: Content Creation, Blogs, Digital Content, Social Media Marketing, Content Marketing, Social Media, Consumer Behaviour, Web Content, Public Relations, Digital Marketing Tools, Social Media Content, Digital Media Strategy, Marketing, Digital Transformation, Digital Brand Strategy, Marketing Strategies, MarTech, Marketing Communications, Digital Marketing, Web Analytics and SEO

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Write Impactful Briefs

    Skills you'll gain: Constructive Feedback, Advertising Campaigns, Advertising, Brand Strategy, Project Management, Marketing Effectiveness, Strategic Communication, Brand Marketing, Campaign Planning, Branding, Brand Management, Creative Design, Strategic Thinking, Creative Thinking, Strategic Partnership, Agentic systems

    Intermediate · Course · 1 - 4 Weeks

1…110111112…148

In summary, here are 10 of our most popular consumer behavior courses

  • Recognizing Team Members: Automatic Data Processing, Inc. (ADP)
  • Digital Branding and Brand Strategy: EDUCBA
  • Wireshark 101: Packet Analysis Essentials: Pearson
  • Unity: Master Procedural Fractal & Spline Design: EDUCBA
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • Beginning Llamafile for Local Large Language Models (LLMs): Duke University
  • S.A.F.E. Mortgage Licensing Act – Regulation H (State): SkillUp
  • Analyze Personal Finance and Private Wealth Strategies: EDUCBA
  • Predictive Analytics and Forecasting: O.P. Jindal Global University
  • Cloud: Infrastructure as a Service - Master's: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok