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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Seal Deals Smartly

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Strategic Supply Chain Leadership: A Holistic Overview

    Advanced · Course · 1 - 4 Weeks

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    U

    University of New Mexico

    International Business I

    Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    ML Data Pipelines and Communicating AI Insights

    Skills you'll gain: Feature Engineering, Extract, Transform, Load, Data Pipelines, Data Transformation, Model Evaluation, MLOps (Machine Learning Operations), Pandas (Python Package), Data Storytelling, Data Preprocessing, PySpark, Data Quality, Apache Spark, Data-Driven Decision-Making, A/B Testing, Data Analysis, Data Visualization, Data Governance, Data Cleansing, Exploratory Data Analysis, Machine Learning

    Intermediate · Course · 1 - 3 Months

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    SkillsBooster Academy

    Project Management with AI

    Skills you'll gain: Prompt Engineering, Data Ethics, Responsible AI, Project Management, AI Enablement, AI Security, Artificial Intelligence, Google Gemini, Microsoft Copilot, ChatGPT, Project Planning, Generative AI, Governance, Stakeholder Management, Leadership, Team Management, Risk Management, Data Analysis, Decision Making, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    7 reviews

    Beginner · Course · 1 - 3 Months

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    John Wiley & Sons

    Product Management and Lean Startup Principles

    Skills you'll gain: Target Audience, Target Market, Agile Product Development, User Interface and User Experience (UI/UX) Design, Product Improvement, Product Development, Customer Analysis, User Experience, Business Metrics, Lean Methodologies, Persona Development, Product Management, Product Lifecycle Management, Agile Methodology, New Product Development, Performance Measurement, Product Design, Product Marketing, User Feedback, Business Operations

    Intermediate · Course · 3 - 6 Months

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    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Market Research Data Analysis and Governance with R

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Regulation and Legal Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Compliance Reporting, Law, Regulation, and Compliance, Regulatory Compliance, Regulatory Requirements, Compliance Auditing, Internal Communications, Procedure Development, Business Ethics, Risk Management, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
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    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Edureka

    Microsoft Fabric Data Engineer: DP-700 Exam Prep

    Skills you'll gain: Data Architecture, Real Time Data, Data Lakes, Capacity Management, Data Pipelines, PySpark, Transact-SQL, Apache Spark, Data Transformation, Data Security, Event Monitoring, Microsoft Copilot, Continuous Monitoring, Data Analysis, Workflow Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Warehouse Operations, Warehouse Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Google

    Regression Analysis: Simplify Complex Data Relationships

    Skills you'll gain: Regression Analysis, Statistical Hypothesis Testing, Logistic Regression, Statistical Analysis, Analytics, Correlation Analysis, Predictive Modeling, Supervised Learning, Analysis, Statistical Modeling, Machine Learning, Model Evaluation, Variance Analysis, Classification Algorithms, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    591 reviews

    Advanced · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Seal Deals Smartly: Coursera
  • Strategic Supply Chain Leadership: A Holistic Overview: Coursera
  • International Business I: University of New Mexico
  • ML Data Pipelines and Communicating AI Insights : Coursera
  • Project Management with AI: SkillsBooster Academy
  • Product Management and Lean Startup Principles: John Wiley & Sons
  • AI Product Management: Duke University
  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Market Research Data Analysis and Governance with R: Coursera
  • Regulatory Compliance: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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Math and Logic
70 courses
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137 courses
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401 courses
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Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
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  • Intuit Academy Bookkeeping Certificate

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