• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Digital Media Strategy, Content Marketing, Communication Planning, Marketing Strategies, Social Media Analytics, Marketing Communications, Content Strategy, Strategic Communication, Campaign Planning, Campaign Management, Marketing, Customer Engagement, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    545 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Organizational Skills, Writing and Editing, Grammar, Communication, Editing, Organizational Strategy, Organizational Structure, Communication Strategies, Presentations, Branding, Graphic Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Strategic Communication Campaigns

    Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    High Performance Collaboration: Leadership, Teamwork, and Negotiation

    Skills you'll gain: Leadership, Negotiation, Organizational Leadership, Teamwork, Leadership Development, Leadership and Management, Team Management, Team Building, Organizational Structure, People Development, Collaboration, Team Performance Management, Professional Development, Employee Coaching, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Excel Formulas, Process Flow Diagrams, Microsoft Power Platform, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Power BI, Microsoft Visio, Stakeholder Engagement, Business Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    Paid Advertising Across 9 Social Media Platforms

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    4.5
    Rating, 4.5 out of 5 stars
    ·
    406 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    AI for Content Creation

    Skills you'll gain: AI powered creativity, Visual Storytelling, Multimodal Prompts, Generative AI, AI literacy, AI Personalization, Creative Design, Ideation, Artificial Intelligence, Google Workspace

    4.6
    Rating, 4.6 out of 5 stars
    ·
    570 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Master Google Gemini for Work

    Skills you'll gain: Responsible AI, Prompt Engineering, Google Workspace, Google Docs, Digital Marketing Campaigns, Google Sheets, Project Coordination, Marketing Planning, Project Scoping, Business Communication, Generative AI, Project Planning, Content Creation, Web Analytics and SEO, Business Operations, Competitive Analysis, Stakeholder Communications, Business Analysis, Report Writing, Presentations

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    How to Measure Anything: Finding the Intangibles

    Skills you'll gain: Regression Analysis, Risk Modeling, Estimation, Sampling (Statistics), Risk Management, Statistical Analysis, Analysis, Decision Making, Statistical Inference, Risk Analysis, Statistics, Data Analysis, Data-Driven Decision-Making, Forecasting, Strategic Decision-Making, Business Metrics, Cost Estimation, Business Analysis, Problem Solving, Business Strategy

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    The Science Of Sales: Behavioural Insights And Psychology

    Skills you'll gain: Sales Presentations, Persuasive Communication, Sales Presentation, Negotiation, Consumer Behaviour, Oral Expression, Verbal Communication Skills, Communication, Selling Techniques, Behavioral Economics, Decision Making, Sales Strategy, Sales, Empathy, Storytelling, Emotional Intelligence, Trustworthiness, Active Listening, Critical Thinking, Psychology

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 3 Months

1…103104105…539

In summary, here are 10 of our most popular marketing strategy courses

  • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey
  • Business Writing: University of Colorado Boulder
  • Strategic Communication Campaigns: University of Colorado Boulder
  • High Performance Collaboration: Leadership, Teamwork, and Negotiation: Northwestern University
  • Microsoft Business Analyst: Microsoft
  • Paid Advertising Across 9 Social Media Platforms: STARWEAVER
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • AI for Content Creation: Google
  • Master Google Gemini for Work: SkillsBooster Academy
  • How to Measure Anything: Finding the Intangibles: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok