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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Duke University

    Introduction to Probability and Data with R

    Skills you'll gain: Sampling (Statistics), Exploratory Data Analysis, R (Software), Statistical Inference, Probability Distribution, Bayesian Statistics, R Programming, Data Analysis, Probability, Statistics, Statistical Analysis, Descriptive Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.9K reviews

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Analyze and Automate Splunk Reporting with Data Models

    Skills you'll gain: Splunk, Interactive Data Visualization, Data Storytelling, Pivot Tables And Charts, Data Presentation, Dashboard, Ad Hoc Reporting, Data Modeling, Data Visualization Software, Performance Tuning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Design Impactful Dashboards: Visualize and Evaluate Data

    Skills you'll gain: Dashboard, Data Synthesis, Usability Testing, Data Integration, Usability, Data Presentation, Market Research, Data Literacy, Interactive Data Visualization, Looker (Software), User Experience Design, Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Data Storytelling, Grafana, Driving engagement, Graphic and Visual Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Pandas (Python Package), Technical Communication, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    905 reviews

    Advanced · Course · 1 - 3 Months

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    AI CERTs

    Generative AI for Sustainability

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    L

    Ludwig-Maximilians-Universität München (LMU)

    Advanced Competitive Strategy

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Compliance Management, Competitive Analysis, Strategic Partnership, Product Strategy, New Business Development, Market Dynamics, Market Analysis, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    882 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Retrieve & Prep Data

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    U

    Universitat Politècnica de València

    Excel: creación de un panel gráfico de control empresarial

    Skills you'll gain: Data Presentation, Pivot Tables And Charts, Dashboard, Microsoft Excel, Business Intelligence, Excel Formulas, Business Reporting, Data Synthesis, Data Analysis, Data Manipulation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    R

    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Vendor Contracts, Supply Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    Imperial College London

    Statistical Analysis with R for Public Health

    Skills you'll gain: Logistic Regression, Analytical Skills, Correlation Analysis, Regression Analysis, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, Biostatistics, Model Evaluation, Exploratory Data Analysis, Statistical Analysis, R (Software), Statistics, Statistical Methods, Data Wrangling, Public Health

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Foundations of Drupal for Technical Teams

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    C

    Coursera

    Grow Business Pipeline

    Skills you'll gain: Business Development, Strategic Partnership, B2B Sales, New Business Development, Sales Pipelines, Growth Strategies, Market Opportunities, Sales Process, Direct Selling, Sales Management, Brand Awareness, Market Analysis, Market Research

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Probability and Data with R: Duke University
  • Analyze and Automate Splunk Reporting with Data Models: EDUCBA
  • Design Impactful Dashboards: Visualize and Evaluate Data: Coursera
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • Generative AI for Sustainability: AI CERTs
  • Advanced Competitive Strategy: Ludwig-Maximilians-Universität München (LMU)
  • Retrieve & Prep Data: Coursera
  • Excel: creación de un panel gráfico de control empresarial: Universitat Politècnica de València
  • Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Statistical Analysis with R for Public Health: Imperial College London

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