• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    P

    Packt

    Journalism -TV Reporters, News Anchors Look Great on TV

    Skills you'll gain: Interviewing Skills, Oral Expression, Public Speaking, Presentations, Verbal Communication Skills, Professional Development, Executive Presence, Non-Verbal Communication, Composure, Journalism, Professionalism, Communication, Communication Strategies, Media Strategy, Media Production, Telecommunications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    HRCI

    Employee Engagement and Organizational Performance

    Skills you'll gain: Employee Coaching, Workplace inclusivity, Employee Relations, Human Resources Management and Planning, Performance Appraisal, Employee Performance Management, Human Resource Strategy, Human Resources, Human Relations Movement, Employee Engagement, Performance Review, Performance Management, Human Resource Management, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Performance Improvement, Employee Surveys, Employee Retention, Organizational Leadership, Cultural Diversity

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Core Project Management: Define, Map, and Value Success

    Skills you'll gain: Project Design, Stakeholder Management, Stakeholder Engagement, Project Management Life Cycle, Stakeholder Analysis, Project Scoping, Project Management, Project Planning, Project Risk Management, Leadership, Project Performance, Proposal Development, Decision Making, Program Evaluation, Business Priorities, Organizational Strategy, Strategic Leadership, Strategic Planning, Strategic Prioritization, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Habilidades Gerenciales

    Skills you'll gain: Delegation Skills, Supervision, Leadership and Management, Creative Problem-Solving, Critical Thinking and Problem Solving, Organizational Strategy, Organizational Skills, Creative Thinking, Problem Solving, Leadership Development, Cognitive flexibility, Strategic Planning, Brainstorming, Team Leadership, Leadership, Empathy & Emotional Intelligence, Management Training And Development, Time Management, Business Planning, Coaching

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Intellectual Property

    Skills you'll gain: Intellectual Property, Legal Strategy, Asset Protection, Business Strategy, Branding, Case Studies, Asset Management, Innovation, Brand Management, Economics, Policy, and Social Studies, Economics, Registration, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    J

    John Wiley & Sons

    Foundations of Options Trading: Concepts, Markets, and Risk

    Skills you'll gain: Technical Analysis, Financial Trading, Market Trend, Financial Market, Derivatives, Risk Analysis, Market Analysis, Market Data, Market Dynamics, Portfolio Risk, Risk Management, Equities, Trend Analysis, Risk Mitigation, Financial Analysis, Finance, Marketing Strategies, Financial Planning, Financial Accounting, Growth Strategies

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business School Online

    Creating Customer Value

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Business Analysis Fundamentals

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Business Analysis, Project Management, Stakeholder Analysis, Analysis, Risk Management, Microsoft Power Platform, Problem Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    207 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Transformation Leader

    Skills you'll gain: Agentic Workflows, Responsible AI, AI Workflows, AI Enablement, AI Product Strategy, Environmental Social And Corporate Governance (ESG), Agentic systems, Decision Intelligence, Microsoft Power Platform, AI Security, Microsoft Copilot, Data Strategy, Governance Risk Management and Compliance, Risking, Cyber Governance, Governance, Data Governance, Business Transformation, Solution Architecture, Accountability Frameworks

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic Planning

    Skills you'll gain: Workforce Planning, Human Resources Management and Planning, Workforce Development, Human Resource Strategy, Microsoft Copilot, People Analytics, Stakeholder Communications, Plan Execution, Microsoft 365, Presentations, Return On Investment, Change Management, Strategic Decision-Making, Microsoft Power Platform, Financial Analysis, Organizational Change, Microsoft Office, Leadership Development, Corporate Strategy, Business

    Advanced · Course · 1 - 3 Months

1…100101102…539

In summary, here are 10 of our most popular marketing strategy courses

  • Journalism -TV Reporters, News Anchors Look Great on TV: Packt
  • Employee Engagement and Organizational Performance: HRCI
  • Core Project Management: Define, Map, and Value Success: Sage Publications
  • Habilidades Gerenciales: Universidad Nacional Autónoma de México
  • Introduction to Intellectual Property: University of Pennsylvania
  • Foundations of Options Trading: Concepts, Markets, and Risk: John Wiley & Sons
  • Creating Customer Value: Harvard Business School Online
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Business Analysis Fundamentals: Microsoft
  • Luxury Hospitality & Brand Innovation: STARWEAVER

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok