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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GTM Planning and Campaign Execution

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Analyze Data to Answer Questions

    Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Data Manipulation, Analytical Skills, Consolidation, Excel Formulas, Query Languages, Data Compilation, Pivot Tables And Charts, Data Quality, SQL, Data Integration, Data Transformation, Data Processing, Database Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Data Science

    Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Data-Driven Decision-Making, Analytics, Workflow Management, Data Science, Advanced Analytics, Analytical Skills, Business Solutions, Technical Communication, Process Design, Project Management, Communication, Stakeholder Communications, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    4K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Responsible AI - Principles and Ethical Considerations

    Skills you'll gain: Responsible AI, Data Ethics, AI Security, Artificial Intelligence, Ethical Standards And Conduct, Information Privacy, Data Governance, Data Security, Governance, Diversity Awareness, Continuous Monitoring, Algorithms, Complex Problem Solving, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
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    29 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Instagram Content Creator Pro

    Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing

    4.1
    Rating, 4.1 out of 5 stars
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    774 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Workflow Actions

    Skills you'll gain: Marketing Automation, HubSpot CRM, Email Marketing, Email Automation, Marketing Operations, Content Performance Analysis, Conversion Funnel Analysis, Marketing Effectiveness, Customer Communications Management, Business Workflow Analysis, Marketing Analytics, Workflow Management, Customer Engagement, Personalized Campaigns, Performance Analysis, Process Design, Customer experience improvement, Automation, Marketing, Business Logic

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate Paid Media Performance

    Skills you'll gain: Performance marketing, Paid media, Pay Per Click Advertising, Digital Advertising, Online Advertising, Digital Media Strategy, Data-Driven Marketing, Digital Analysis, Campaign Management, Marketing Analytics, Marketing Effectiveness, Marketing Budgets, Digital Marketing Campaigns, Digital Marketing, Media Planning, Social Media Campaigns, Performance Analysis, Performance Measurement, Cost Containment, Cross-Channel Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Share Data Through the Art of Visualization

    Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Interactive Data Visualization, Tableau Software, Presentations, Data Visualization Software, Dashboard, Dashboard Creation, Data Analysis, Technical Communication, Web Content Accessibility Guidelines, Driving engagement, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
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    10K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Excel to MySQL: Analytic Techniques for Business

    Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, Predictive Analytics, MySQL, Data Presentation, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Process Development, Data Visualization, Business Analysis, Data Analysis, Big Data, Business Communication, Microsoft Excel

    4.6
    Rating, 4.6 out of 5 stars
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    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Data Management and Communication

    Skills you'll gain: Revenue Recognition, Data Storytelling, Business Analytics, Accrual Accounting, Financial Statements, Responsible AI, Accruals, Cash Flows, Accounting, Financial Statement Analysis, Data-Driven Decision-Making, Financial Accounting, Data Literacy, Business Analysis, Data Presentation, Big Data, Analytics, Asset Management, Intellectual Property, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Make the Sale: Build, Launch, and Manage E-commerce Stores

    Skills you'll gain: Order Fulfillment, Online Advertising, E-Commerce, Order Delivery, Order Processing, Order Management, Google Ads, Digital Advertising, General Sales Practices, Market Research, Marketing, Retail Management, Advertising Campaigns, Sales Strategy, Sales, Business Research, Retail Store Operations, Shipping and Receiving, Marketing Strategies, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

    Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Excel Macros, Storytelling, Excel Formulas, Data Synthesis, LLM Application, Consolidation, AI literacy, Microsoft Excel, Data Visualization, AI Enablement, Plot (Graphics), Spreadsheet Software, Data Analysis, AI powered creativity, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
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