• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Leeds

    Training and Learning Online

    Skills you'll gain: Critical Thinking, Collaboration, Learning Strategies, Personal Development, digital literacy, Communication, Self-Awareness, Technical Communication, Digital Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    154 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Fundamentals of Equities

    Skills you'll gain: Equities, Investments, Financial Analysis, Financial Statement Analysis, Balance Sheet, Financial Market, Business Metrics, Risk Management, Portfolio Management, Income Statement, Business Economics, Cash Flows

    4.3
    Rating, 4.3 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Compliance Management, AI Product Strategy, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    291 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing estratégico: claves para competir con éxito

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

    4.8
    Rating, 4.8 out of 5 stars
    ·
    689 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, International Finance, Financial Market, Financial Regulation, Market Dynamics, Supply And Demand, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    340 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    How to Write a Resume (Project-Centered Course)

    Skills you'll gain: Business Writing, Concision, Organizational Skills, Personal Development, Keyword Research, Peer Review, Action Oriented, Talent Recruitment, Detail Oriented

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Telephone Skills, Business Communication, Market Research, Business Correspondence, Travel Arrangements, Events and Conferences, Cultural Sensitivity, Negotiation, Language Competency, Customer Relationship Building, Presentations, Vocabulary

    4.8
    Rating, 4.8 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Integrative Nursing

    Skills you'll gain: Nursing Practices, Nursing Management, Clinical Leadership, Patient Evaluation, Nursing, Nursing Care, Clinical Nursing, Patient Education And Counseling, Mindfulness, Contraindication, Pain Management, Patient Referral, Health Assessment, Clinical Assessment, Treatment Planning, Chronic Diseases, Patient-centered Care, Music, Patient Communication, Manual Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    923 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Discounted Cash Flow Modeling

    Skills you'll gain: Financial Forecasting, Business Valuation, Equities, Financial Modeling, Financial Analysis, Finance, Cash Flows, Investment Banking, Accounting, Capital Markets

    4.3
    Rating, 4.3 out of 5 stars
    ·
    828 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Philosophy of Science

    Skills you'll gain: Scientific Methods, Science and Research, Research, Experimentation, Research Methodologies, Research Design, Data Collection, Peer Review, Simulations, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    254 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Renewable Power and Electricity Systems

    Skills you'll gain: Electric Power Systems, Electrical Power, Energy and Utilities, Basic Electrical Systems, Systems Of Measurement, Sustainable Technologies, Case Studies, Reliability, Market Dynamics, Emerging Technologies, Scalability, Systems Integration, Capacity Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 3 Months

1…100101102…382

In summary, here are 10 of our most popular market research courses

  • Training and Learning Online: University of Leeds
  • Fundamentals of Equities: Interactive Brokers
  • AI Foundations for Business Professionals: Saïd Business School, University of Oxford
  • Marketing estratégico: claves para competir con éxito: IESE Business School
  • Monetary Policy in the Asia Pacific: The Hong Kong University of Science and Technology
  • How to Write a Resume (Project-Centered Course): The State University of New York
  • 中级商务汉语——商务活动篇: Peking University
  • Entrepreneurship: The Chinese University of Hong Kong
  • Integrative Nursing: University of Minnesota
  • Discounted Cash Flow Modeling: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok