• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • C

    Coursera

    Data Pipeline Engineering & Analytics

    Skills you'll gain: Dashboard, Data Preprocessing, Apache Airflow, Star Schema, Data Storytelling, Process Mapping, Extract, Transform, Load, Data Transformation, SQL, Data Pipelines, JSON, Apache Kafka, Data Warehousing, Data Modeling, Pandas (Python Package), Business Intelligence, Data Validation, Data Quality, Performance Improvement, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Mortgage for Underwriters

    Skills you'll gain: Regulatory Compliance, Underwriting, Lending and Underwriting, Mortgage Loans, Commercial Lending, Loan Origination, Credit Risk, Risk Management, Consumer Lending, Quality Control, Risk Analysis, General Lending, Decision Making, Predictive Analytics, Artificial Intelligence

    Intermediate · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Student Success: Foundations of Self-Management

    Skills you'll gain: Trustworthiness, Communication, Emotional Intelligence, Cooperation, Persistence

    Beginner · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Concepts et langage organisationnels

    Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

  • U

    University of Maryland, College Park

    Digital Marketing Tools: Machine Learning and AI

    Skills you'll gain: Model Evaluation, Apache Hadoop, Machine Learning Methods, Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Customer Insights, Advanced Analytics, Machine Learning, Artificial Neural Networks, Machine Learning Algorithms, Deep Learning, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • S

    Starweaver

    Cyber Espionage and Counterintelligence

    Skills you'll gain: Endpoint Detection and Response, Threat Detection, MITRE ATT&CK Framework, Cyber Threat Hunting, Cyber Threat Intelligence, Intrusion Detection and Prevention, Threat Modeling, Security Information and Event Management (SIEM), Cyber Security Strategy, Cyber Operations, Cybersecurity, Malware Protection, Incident Response, Data Loss Prevention, Anomaly Detection, Data Security, System Implementation, Open Source Technology

    Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Structural Racism: Causes of Health Inequities in the U.S.

    Skills you'll gain: Health Disparities, Health Equity, Social Justice, Social Determinants Of Health, Policy Analysis, Public Health, Socioeconomics, Cultural Responsiveness, Advocacy, Sociology

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Content Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis

    Beginner · Specialization · 1 - 3 Months

  • E

    EDUCBA

    REST Assured Java - Creating a Book Store Application

    Skills you'll gain: API Testing, Restful API, Authentications, Test Automation, Test Script Development, Test Case, Java, JSON

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • A

    Adobe

    Course 2: Introduction to Adobe Commerce

    Skills you'll gain: Adobe Experience Manager, E-Commerce, Product Knowledge, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Merchandising, Order Management, Customer experience improvement

    Beginner · Course · 1 - 4 Weeks

  • L

    L&T EduTech

    Bridge Deck Analysis

    Skills you'll gain: Structural Engineering, Structural Analysis, Building Codes, Construction Engineering, Civil Engineering, Materials science, Engineering Calculations, Engineering Design Process, Vibrations, Safety Standards

    Advanced · Course · 1 - 4 Weeks

1…949596…112

In summary, here are 10 of our most popular consumer behavior courses

  • Data Pipeline Engineering & Analytics: Coursera
  • Mortgage for Underwriters: Coursera
  • Student Success: Foundations of Self-Management: The State University of New York
  • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
  • Concepts et langage organisationnels : University of Illinois Urbana-Champaign
  • Digital Marketing Tools: Machine Learning and AI: University of Maryland, College Park
  • Cyber Espionage and Counterintelligence: Starweaver
  • Structural Racism: Causes of Health Inequities in the U.S.: University of Michigan
  • Strategic SEO Mastery: Tools, Strategy & Case Studies: EDUCBA
  • REST Assured Java - Creating a Book Store Application: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok