Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Michigan
Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Cleansing, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Pivot Tables And Charts, Data Analysis, Python Programming, Data Import/Export, Programming Principles
Intermediate · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Copywriting, Advertising, Search Engine Optimization, Marketing, Podcasting, Content Creation, Keyword Research, Social Media Content, Target Market, Marketing Strategies, Branding
Mixed · Course · 1 - 3 Months

Skills you'll gain: Adobe Illustrator, Adobe Express, Adobe Photoshop, Logo Design, Responsible AI, Digital Design, Layout Design, Graphic Design, Graphics Software, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Generative AI, Productivity Software, Visual Design, File Management, Process Design, Design Reviews, Image Quality, Branding, Storytelling
Beginner · Professional Certificate · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Business Modeling, Mathematical Modeling, Regression Analysis, Statistical Modeling, Risk Analysis, Forecasting, Predictive Analytics, Business Analytics, Simulation and Simulation Software, Probability, Logistic Regression, Vocabulary
Mixed · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Data Preprocessing, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Business Reporting, Analytical Skills, Business Analytics, Data Integrity, Microsoft Office, Data Management, Productivity
Beginner · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface (UI), Mobile Development, Javascript
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Board Infinity
Skills you'll gain: Predictive Analytics, Dashboard, Data Ethics, Responsible AI, Brand Strategy, Advanced Analytics, Market Intelligence, Persona Development, Strategic Marketing, Trend Analysis, Predictive Modeling, Competitive Intelligence, Analytics, Forecasting, Artificial Intelligence, Business Intelligence, Target Audience, Customer Insights, Natural Language Processing, Market Trend
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Model Evaluation, Generative AI, Data Preprocessing, Transfer Learning, PyTorch (Machine Learning Library), Machine Learning, Convolutional Neural Networks, Image Quality
Intermediate · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Statistical Methods, Pivot Tables And Charts, Regression Analysis, Statistics, Descriptive Statistics, Probability & Statistics, Graphing, Spreadsheet Software, Probability Distribution, Business Analytics, Statistical Modeling, Statistical Analysis, Statistical Inference, Excel Formulas, Data Analysis, Data Presentation, Model Evaluation, Sample Size Determination
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Plotly, Data Visualization Software, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Geospatial Information and Technology, Histogram, Seaborn, Data Analysis, Scatter Plots, Jupyter, Geospatial Mapping, Python Programming, Integrated Development Environments
Intermediate · Course · 1 - 3 Months