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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    The Data Scientist’s Toolbox

    Skills you'll gain: Rmarkdown, Version Control, Data Science, R (Software), GitHub, Data Literacy, Data Analysis, R Programming, Statistical Programming, Exploratory Data Analysis, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Interpret Data Using Excel

    Skills you'll gain: Scatter Plots, Data Visualization, Regression Analysis, Excel Formulas, Microsoft Excel, Data Analysis, Descriptive Statistics, Data Visualization Software, Analytics, Statistical Analysis, Statistical Methods, Descriptive Analytics, Correlation Analysis, Statistics, Analysis, Exploratory Data Analysis, Pivot Tables And Charts, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Business Finance and Data Analysis Fundamentals

    Skills you'll gain: Capital Budgeting, Cash Flows, Probability & Statistics, Finance, Financial Statements, Microsoft Excel, Descriptive Statistics, Financial Accounting, Business Analytics, Box Plots, Probability Distribution, Data Visualization, Probability, Statistics, Ledgers (Accounting), Financial Analysis, Business Valuation, Business Mathematics, Financial Management, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Business Process, Governance Risk Management and Compliance, Continuous Monitoring, SAS (Software), Text Mining, R Programming, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Branding in Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crafting Personalized Content with Gen AI: Create a Campaign

    Skills you'll gain: Prompt Engineering, AI Personalization, Target Audience, Marketing Materials, ChatGPT, Customer Insights, Generative AI, Marketing Analytics, Email Marketing, Social Media Campaigns, Content Creation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Science Methodology

    Skills you'll gain: Jupyter, Data Modeling, Model Deployment, Data Science, Data Preprocessing, Data Cleansing, Data-Driven Decision-Making, Data Mining, Predictive Modeling, Data Manipulation, Model Evaluation, Business Analysis, Data Analysis, Business Requirements, Decision Tree Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Care Administration, Business Valuation, Fundraising

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Management Essentials

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    ·
    332 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Neuroscience and Neuroimaging

    Skills you'll gain: Magnetic Resonance Imaging, Neurology, Medical Imaging, Diagnostic Radiology, Anatomy, Radiology, Image Analysis, Data Analysis, X-Ray Computed Tomography, Data Manipulation, Analytical Skills, Experimentation, Statistical Analysis, Biomedical Technology, Advanced Analytics, Network Analysis, R Programming, Data Processing, Research Design, Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Crea y diseña productos digitales en Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Layout Design, Intellectual Property, Web Analytics, Graphic Design, Journals, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    434 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • The Data Scientist’s Toolbox: Johns Hopkins University
  • Analyze and Interpret Data Using Excel: EDUCBA
  • Achieving Personal and Professional Success: University of Pennsylvania
  • Business Finance and Data Analysis Fundamentals: Rice University
  • Managing Machine Learning Models: SAS
  • Advanced Branding in Canva: Coursera
  • Crafting Personalized Content with Gen AI: Create a Campaign: Coursera
  • Data Science Methodology: IBM
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Product Management Essentials: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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