• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Science Communication: Communicating Trustworthy Information in the Digital World

    Skills you'll gain: digital literacy, Journalism, Media and Communications, Public Affairs, Research, Technical Communication, Driving engagement, Health Policy, Scientific Methods, Digital Communications, Threat Detection, Discussion Facilitation, Data Sharing, Policy Development, Content Creation, Social Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Justice and Equity in Technology Policy

    Skills you'll gain: Social Justice, Responsible AI, Disabilities, Innovation, Diversity Awareness, Social Impact, Socioeconomics, Human Centered Design, Sustainable Systems, Policy Analysis, Diversity Equity and Inclusion Initiatives, Data Ethics, Technology Strategies, Policy Development, Governance, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Excellence in Online Teaching

    Skills you'll gain: Web Content Accessibility Guidelines, Education Software and Technology, Educational Materials, Learning Management Systems, Digital pedagogy, Community Development, Adult Education, Instructional Design, Motivational Skills, Relationship Building, Technology Strategies, Professional Development, Collaboration, Cultural Responsiveness, Constructive Feedback, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Design Reviews, Web Content Accessibility Guidelines, Mobile Development, User Story, Persona (User Experience), Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    98K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Anti-Racism II

    Skills you'll gain: Discussion Facilitation, Diversity Awareness, Social Justice, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Interpersonal Communications, Sociology, Diversity Equity and Inclusion Initiatives, Storytelling, Multimedia

    4.5
    Rating, 4.5 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    An Introduction to Learning Experience Design (LXD)

    Skills you'll gain: Program Evaluation, Course Development, Web Content Accessibility Guidelines, Educational Materials, Multimedia, Instructional Design, Learning Theory, Design, Learning Management Systems, Education Software and Technology, Professional Development, Brainstorming, Needs Assessment, Content Creation, Motivational Skills, Diversity Equity and Inclusion Initiatives, User Centered Design, Prototyping, Design Strategies, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Innovative Governance of Large Urban Systems

    Skills you'll gain: Social Justice, Community Development, Governance, Sustainable Development, Systems Thinking, Information Technology, Economic Development, Policty Analysis, Research, and Development, Digital Transformation, Stakeholder Engagement, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDHEC Business School

    Introduction to EdTech

    Skills you'll gain: Digital pedagogy, Education Software and Technology, AI Personalization, Responsible AI, Data Ethics, Emerging Technologies, New Business Development, Innovation, Digital Transformation, New Product Development, AI Enablement, Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Macroeconomics - The Big Picture

    Skills you'll gain: Economics, Supply And Demand, Economic Development, Financial Policy, Market Dynamics, Business Economics, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Investments, Labor Relations, Financial Market, Financial Regulations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    65 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Kennesaw State University

    AI for Grant Writing

    Skills you'll gain: Prompt Engineering, Grant Writing, ChatGPT, Proposal Writing, Generative AI, AI Enablement, Ethical Standards And Conduct

    4.4
    Rating, 4.4 out of 5 stars
    ·
    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    El desafío de Innovar en la Educación Superior

    Skills you'll gain: Diversity Awareness, Teaching, Cultural Diversity, Differentiated Instruction, Classroom Management, Higher Education, Student Engagement, Pedagogy, Innovation, Course Development, Instructional Strategies, Student-Centred Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    Gestion et Politique de l'eau

    Skills you'll gain: Water Resource Management, Water Sustainability, Natural Resource Management, Environmental Resource Management, Environmental Policy, Governance, Conflict Management, Environmental Laws, International Relations, Policy Analysis, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    249 reviews

    Mixed · Course · 1 - 3 Months

1…878889…510

In summary, here are 10 of our most popular social media marketing courses

  • Science Communication: Communicating Trustworthy Information in the Digital World: Erasmus University Rotterdam
  • Justice and Equity in Technology Policy: University of Michigan
  • Excellence in Online Teaching: Johns Hopkins University
  • Google UX Design: Google
  • Anti-Racism II: University of Colorado Boulder
  • An Introduction to Learning Experience Design (LXD): University of Michigan
  • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
  • Introduction to EdTech: EDHEC Business School
  • Principles of Economics: Macroeconomics - The Big Picture: Rice University
  • AI for Grant Writing: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok