• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Agents with Model Context Protocol

    Skills you'll gain: Model Context Protocol, AI Workflows, Generative AI Agents, Agentic Workflows, AI Orchestration, Agentic systems, Tool Calling, Artificial Intelligence and Machine Learning (AI/ML), AI Security, AI Enablement, Artificial Intelligence, Prompt Patterns, Prompt Engineering, ChatGPT, Context Management, AI Personalization, AI Product Strategy, Anthropic Claude, Multimodal Prompts, Generative AI

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    C

    Coursera

    Validate and Track Data History Confidently

    Skills you'll gain: Data Validation, Data Integrity, Data Maintenance, Data Transformation, Data Quality, Data Warehousing, Star Schema, Snowflake Schema, Extract, Transform, Load, Data Mart, Data Architecture, Database Development, Reconciliation, Performance Tuning

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Content Design and SEO Performance Optimization

    Skills you'll gain: Content Performance Analysis, Blogs, Content Creation, Web Analytics and SEO, Search Engine Optimization, Web Content, Campaign Management, Video Production, Digital Content, Content Management Systems, Keyword Research, Digital Publishing, Digital Marketing, Social Media Content, Copywriting, Performance Analysis, Web Analytics, Key Performance Indicators (KPIs), Performance Improvement, Web Content Accessibility Guidelines

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Killer Subject Lines

    Skills you'll gain: Email Marketing, Copywriting, Concision, Marketing Psychology, Marketing Effectiveness, Peer Review, Writing, Target Audience, Consumer Behaviour, Drive Engagement, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strengthen Brand Equity

    Skills you'll gain: Brand Awareness, Brand Management, Branding, Brand Strategy, Brand Loyalty, Data Presentation, Marketing Effectiveness, Marketing Management, Data-Driven Decision-Making, Marketing, Visual Design, Customer Insights, Presentations, Data Analysis, Asset Management, Business Metrics, Digital Assets, Health Equity, Health Promotion, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    886 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership

    Skills you'll gain: Account Strategy, Account Management, Sales Presentation, Sales Territory Management, Sales Strategy, Sales Management, B2B Sales, Product Demonstration, Executive Presence, Negotiation, Sales Pipelines, Stakeholder Management, Customer Relationship Management (CRM) Software, Cross-Functional Collaboration, Market Trend

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Integrative Health and Medicine

    Skills you'll gain: Drug Interaction, Contraindication, Patient Education And Counseling, Mindfulness, Patient Referral, Pharmacology, Treatment Planning, Health Care Procedure and Regulation, Pain Management, Patient Safety, Clinical Assessment, Health Care, Clinical Practices, Nursing Practices, Pharmacotherapy, Health Promotion, Health And Wellness Coaching, Medication Therapy Management, Patient-centered Care, Music

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of London

    Narrative Foundations for Immersive Media and Video Games

    Skills you'll gain: Game Design, User Story, Virtual Reality, Storytelling, Augmented and Virtual Reality (AR/VR), Interactive Design, Persona (User Experience), Storyboarding, Virtual Environment, Experience Design

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimizing AI Workflows and Deploying Edge Models

    Skills you'll gain: PyTorch (Machine Learning Library), Model Evaluation, Model Deployment, MLOps (Machine Learning Operations), AI Workflows, Tensorflow, Dataflow, Performance Tuning, Deep Learning, Data Pipelines, Grafana, Artificial Neural Networks, Data Processing, Resource Utilization, Performance Analysis, Performance Metric, Data Manipulation, Debugging

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate Financial Analysis with AI Pipelines

    Skills you'll gain: Model Evaluation, Financial Data, Financial Forecasting, Performance Metric, Financial Analysis, Credit Risk, Predictive Modeling, Real Time Data, Financial Statement Analysis, Continuous Monitoring, Applied Machine Learning, MLOps (Machine Learning Operations), Data Pipelines, Artificial Neural Networks, Automation

    Intermediate · Course · 1 - 4 Weeks

1…808182…382

In summary, here are 10 of our most popular market research courses

  • AI Agents with Model Context Protocol: Vanderbilt University
  • Validate and Track Data History Confidently: Coursera
  • Content Design and SEO Performance Optimization: Coursera
  • Craft Killer Subject Lines: Coursera
  • Optimizing a Website for Google Search: University of California, Davis
  • Strengthen Brand Equity: Coursera
  • Brand Identity and Strategy: IE Business School
  • Enterprise Sales Mastery-Hunting, Deal Strategy & Leadership: Board Infinity
  • Integrative Health and Medicine: University of Minnesota
  • Narrative Foundations for Immersive Media and Video Games: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok