• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad de los Andes

    DDHH y democracia: una visión desde América Latina

    Skills you'll gain: Social Justice, Community Organizing, Political Sciences, Policy Analysis, Advocacy, Public Policies, Social Sciences, Governance, International Relations, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    514 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Animals and Society

    Skills you'll gain: Social Studies, Social Sciences, Sociology, Anthropology, Culture, Healthcare Ethics, Behavioral Health, Research, Media and Communications, Empathy & Emotional Intelligence, Ethical Standards And Conduct, Cultural Diversity, Mental and Behavioral Health, Food and Beverage, Social Impact, Rehabilitation, Environmental Issue, Biology, Advocacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    211 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    Get Interactive: Practical Teaching with Technology

    Skills you'll gain: Education Software and Technology, Learning Management Systems, Collaboration, Digital pedagogy, Discussion Facilitation, Graphical Tools, Test Tools

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Create video, audio and infographics for online learning

    Skills you'll gain: Instructional Design, Prototyping, Multimedia, Presentations, Design Reviews, Peer Review, Visual Design, Graphic Design, Technical Communication, Creative Design, Learning Strategies, Videography, Electronic Media, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università di Napoli Federico II

    Global Politics

    Skills you'll gain: International Relations, Political Sciences, Social Sciences, Diplomacy, World History, Research, Governance, Environmental Issue, Cultural Diversity, Economics, Conflict Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Tracking and Optimization Fundamentals

    Skills you'll gain: Campaign Management, Keyword Research, Digital Marketing, Pay Per Click Advertising, Email Marketing, Digital Advertising, Performance Analysis, Performance Metric, Marketing Effectiveness, Web Analytics, Google Ads, Marketing Channel, Social Media Management, Key Performance Indicators (KPIs), Social Media, Social Media Strategy, Content Creation, Content Management, Content Strategy, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    P

    Princeton University

    Paradoxes of War

    Skills you'll gain: World History, Culture, Social Sciences, International Relations, Sociology, Social Impact, Conflict Management, Political Sciences, Psychology, Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    709 reviews

    Mixed · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Foundations of Virtual Instruction

    Skills you'll gain: Digital pedagogy, Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Cognitive Behavioral Therapy, Resilience, Psychology, Social Skills, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Becoming a Sports Agent

    Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

1…747576…510

In summary, here are 10 of our most popular social media marketing courses

  • DDHH y democracia: una visión desde América Latina: Universidad de los Andes
  • Animals and Society: University of Colorado Boulder
  • Get Interactive: Practical Teaching with Technology: University of London
  • Create video, audio and infographics for online learning : Macquarie University
  • Global Politics: Università di Napoli Federico II
  • Digital Campaign Tracking and Optimization Fundamentals: Coursera
  • Paradoxes of War: Princeton University
  • Foundations of Virtual Instruction : University of California, Irvine
  • A Story of Economics: A Principles Tale: Rice University
  • The Science of Well-Being: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok