• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • C

    Coursera

    Optimize Campaigns & SEO Using Analytics Data

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Google Analytics, Web Analytics and SEO, Keyword Research, Customer Analysis, Web Analytics, Marketing Effectiveness, Marketing Strategies, Search Engine Optimization, Campaign Management, Data Validation, Cross-Channel Marketing, Search Engine Marketing, Trend Analysis, Predictive Analytics, Performance Analysis, Variance Analysis, Advertising Campaigns, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • T

    The University of Edinburgh

    Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences

    Skills you'll gain: Artificial Intelligence, Psychology, Human Learning, Anthropology, Human Factors, Science and Research, Robotics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • E

    Emory University

    Consulting Tools and Tips

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Business Strategy, Financial Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    409 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Toronto

    GIS, Mapping, and Spatial Analysis

    Skills you'll gain: ArcGIS, Spatial Data Analysis, Spatial Analysis, Geographic Information Systems, Geospatial Mapping, GIS Software, Data Mapping, Geospatial Information and Technology, Data Visualization, Metadata Management, Query Languages, Global Positioning Systems, Quantitative Research, Data Compilation, Typography, Data Manipulation, Data Storytelling, Data Modeling, Design Elements And Principles, Image Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Analyze HR Attrition Using R Analytics

    Skills you'll gain: Predictive Modeling, Feature Engineering, Exploratory Data Analysis, Predictive Analytics, Statistical Analysis, Data Analysis, Analytics, HR Tech, Trend Analysis, Correlation Analysis, Data-Driven Decision-Making, R Programming, Data Preprocessing, Data Cleansing

    Beginner · Course · 1 - 4 Weeks

  • G

    Georgia Institute of Technology

    Fundamentals of Engineering Exam Review

    Skills you'll gain: Structural Analysis, Probability & Statistics, Hydraulics, Statistics, Mechanical Engineering, Probability, Engineering, Mechanics, Hydrology, Civil Engineering, Algebra, Advanced Mathematics, Calculus, Differential Equations, Geometry, Trigonometry

    4.7
    Rating, 4.7 out of 5 stars
    ·
    616 reviews

    Mixed · Course · 1 - 3 Months

  • A

    Alex Genadinik

    Persuasion: How To Persuade When Facts Don't Seem To Matter

    Skills you'll gain: Persuasive Communication, Influencing, Communication, Storytelling, Marketing Psychology, Sales Training, Presentations, Communication Strategies, Consumer Behaviour, Emotional Intelligence, Value Propositions, Psychology, Decision Making, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Optimize with GA & RL

    Skills you'll gain: Reinforcement Learning, Inventory Management System, Supply Chain, Operations Research, Supply Chain Management, Process Optimization, Data-Driven Decision-Making, Process Analysis, Artificial Intelligence and Machine Learning (AI/ML), Performance Tuning, Decision Making, Simulations, Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Design & Implement RPA Solutions with UiPath

    Skills you'll gain: Robotic Process Automation, Email Automation, Business Process Automation, Transaction Processing, Human Resources Software, Automation, Process Design, Scenario Testing, Web Applications, Social Media Management, Software Architecture, Social Media, Microsoft Excel, Workflow Management, Brand Awareness, Market Analysis, Solution Design, Marketing Automation, Data Architecture, Data Management

    Beginner · Specialization · 1 - 3 Months

  • U

    Universiteit Leiden

    Miracles of Human Language: An Introduction to Linguistics

    Skills you'll gain: Language Competency, Language Learning, Language Disorders, Anthropology, Multilingualism, English Language, Communication Disorders, Cultural Diversity, Oral Comprehension, Interviewing Skills, Vocabulary, Grammar, Cultural Sensitivity, Interpersonal Communications, Social Sciences, Sociology, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Uncover AI's Impact on Consumer Psychology

    Skills you'll gain: Consumer Behaviour, AI Personalization, User Research, Usability Testing, Customer Insights, Usability, AI Security, Human Factors, Discussion Facilitation, Design Research, Qualitative Research, Psychology, Case Studies, Data Capture, Information Privacy, Record Keeping, Trustworthiness

    Beginner · Course · 1 - 4 Weeks

1…697071…381

In summary, here are 10 of our most popular market research courses

  • Optimize Campaigns & SEO Using Analytics Data: Coursera
  • Philosophy and the Sciences: Introduction to the Philosophy of Cognitive Sciences: The University of Edinburgh
  • Consulting Tools and Tips: Emory University
  • GIS, Mapping, and Spatial Analysis: University of Toronto
  • Analyze HR Attrition Using R Analytics: EDUCBA
  • Fundamentals of Engineering Exam Review: Georgia Institute of Technology
  • Persuasion: How To Persuade When Facts Don't Seem To Matter: Alex Genadinik
  • Mindware: Critical Thinking for the Information Age : University of Michigan
  • Optimize with GA & RL: Coursera
  • Design & Implement RPA Solutions with UiPath: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok