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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Business Analysis, Predictive Modeling, Logistic Regression, Analytical Skills, Regression Analysis, Data Analysis, Data Preprocessing, Data Visualization

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis with Excel Pivot Tables

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Exploratory Data Analysis, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Marketing Analytics, Performance Analysis, Business Intelligence, Performance Measurement, Marketing Effectiveness, Web Analytics, Interactive Data Visualization, Marketing Strategies, Business Marketing, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Process Improvement and Optimization, Performance Improvement, Gap Analysis, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize Marketing Data with Looker Studio

    Skills you'll gain: Data Visualization Software, Marketing Analytics, Key Performance Indicators (KPIs), Performance Measurement, Data Storytelling, Business Reporting, Trend Analysis, Grafana, Dashboard, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Campaigns: Data-Driven Marketing

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Cross-Channel Marketing, Customer Analysis, Target Audience, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Data Presentation, Advertising Campaigns, Digital Marketing, Performance marketing, Marketing Strategies, Consumer Behaviour, Data-Driven Decision-Making, Performance Analysis, Marketing Budgets

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    291 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Survey analysis to Gain Marketing Insights

    Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Research, Data Analysis, Data Analysis Software, Marketing, Exploratory Data Analysis, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    123 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Introduction to Social Media Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Unstructured Data, Trend Analysis, Research

    4.3
    Rating, 4.3 out of 5 stars
    ·
    112 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Strategic Marketing, Marketing Strategy and Techniques

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Time Series Analysis and Forecasting, Marketing, Descriptive Analytics, Performance marketing, Performance Metric, Business Metrics, Performance Measurement

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Analytics Capstone Project: Emory University
  • Data Analysis with Excel Pivot Tables: Coursera
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Visualize, Analyze, and Boost Marketing Performance: Coursera
  • Visualize Marketing Data with Looker Studio: Coursera
  • Analyze Web Metrics for Marketing Mastery: Coursera
  • Optimize Campaigns: Data-Driven Marketing: Coursera
  • Meaningful Marketing Insights: Emory University
  • Survey analysis to Gain Marketing Insights: Emory University
  • Introduction to Social Media Analytics: Emory University

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