Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

O.P. Jindal Global University
Skills you'll gain: Machine Learning Algorithms, Classification Algorithms, AI Enablement, Artificial Intelligence, Computational Logic, Machine Learning, Natural Language Processing, Business Strategy, Unsupervised Learning, Decision Tree Learning, Artificial Neural Networks, Strategic Decision-Making, Algorithms, Bayesian Network, Complex Problem Solving, Probability & Statistics
Build toward a degree
Mixed · Course · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment
Beginner · Course · 1 - 3 Months
Emory University
Skills you'll gain: Customer Analysis, Statistical Analysis, Target Market, Marketing Analytics, Market Research, Data Analysis, Data Analysis Software, Marketing, Exploratory Data Analysis, Marketing Strategy and Techniques, Consumer Behaviour, Brand Strategy
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Conflict Management, Team Motivation, Intercultural Competence, Professional Networking, Organizational Leadership, Cultural Diversity, Cultural Sensitivity, Cross-Functional Team Leadership, Communication, Leadership, Team Management, Ethical Standards And Conduct, Decision Making
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Functional Behavior Assessment, Applied Behavior Analysis, Behavioral Health, Instructional Strategies
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Game Theory, Negotiation, Behavioral Economics, Experimentation, Decision Making, Research Design, Social Sciences, Economics, Science and Research, Econometrics, Economics, Policy, and Social Studies, Business Research, Strategic Decision-Making, Data Collection, Peer Review
Mixed · Course · 1 - 3 Months

Digital Marketing Institute
Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Customer experience improvement, Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Marketing Effectiveness, MarTech, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Persona Development, Strategic Thinking, Key Performance Indicators (KPIs), Social Media, Social Media Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Company, Product, and Service Knowledge, Customer Analysis, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Consumer Behaviour
Intermediate · Course · 1 - 4 Weeks