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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Marketing, Data Ethics, Generative AI, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, AI Enablement, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Creating Advanced Reports with SAS Visual Analytics

    Skills you'll gain: SAS (Software), Dashboard, Business Analytics, Business Reporting, Interactive Data Visualization, Data Visualization Software, Data Analysis, Advanced Analytics, Key Performance Indicators (KPIs), Statistical Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    215 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Responsible AI, Data Ethics, Marketing Management, AI Personalization, Business Ethics, Ethical Standards And Conduct, Marketing Analytics, Case Studies, Content Creation, Information Privacy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Mathematical Foundations for Data Science and Analytics

    Skills you'll gain: Statistical Analysis, NumPy, Probability Distribution, Matplotlib, Statistics, Pandas (Python Package), Data Science, Probability & Statistics, Probability, Statistical Modeling, Predictive Modeling, Data Analysis, Linear Algebra, Predictive Analytics, Statistical Methods, Mathematics and Mathematical Modeling, Applied Mathematics, Python Programming, Machine Learning, Logical Reasoning

    Build toward a degree

    3.8
    Rating, 3.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Market Research: Marketing Psychology & Consumer Behavior

    Skills you'll gain: Marketing Psychology, Target Audience, Market Research, Active Listening, Surveys, Marketing, Consumer Behaviour, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Business Research, Market Analysis, Focus Group, Google Analytics

    Mixed · Course · 1 - 3 Months

  • N

    Northeastern University

    Data Analytics Engineering Graduate Certificate

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • Status: Preview
    Preview
    U

    University of North Texas

    Foundations of Marketing Practice for Non-Majors

    Skills you'll gain: Consumer Behaviour, Strategic Marketing, Marketing Strategies, Marketing, Marketing Management, Market Research, Customer Analysis, Market Analysis, Market Opportunities, Business Strategy, Business Marketing, Business, Target Market, Competitive Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Email Marketing: Build and Optimize High-Converting Campaign

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Agentic AI Content for Practitioners: Marketing

    Skills you'll gain: Prompt Engineering, Marketing Automation, AI Personalization, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategies, MarTech, Advertising Campaigns, Agentic Workflows, AI Enablement, Marketing Analytics, Customer Relationship Management, Data-Driven Decision-Making, Social Media Management, Customer experience improvement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Flier (Flyer) Marketing Design & Copywriting To Get Clients

    Skills you'll gain: Promotional Materials, Marketing Materials, Advertising Mail, Copywriting, Direct Marketing, Marketing Effectiveness, Promotional Strategies, Marketing Design, Product Promotion, Drive Engagement, Customer Acquisition Management, Target Audience, Graphic and Visual Design, Color Theory

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Analytics and Machine Learning for Big Data

    Skills you'll gain: Apache Spark, MLOps (Machine Learning Operations), Large Language Modeling, Keras (Neural Network Library)

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI: Accelerate your Digital Marketing Career: IBM
  • Creating Advanced Reports with SAS Visual Analytics: SAS
  • GenAI for Marketing: Ethics and Trends: Coursera
  • Mathematical Foundations for Data Science and Analytics: University of Pittsburgh
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • Market Research: Marketing Psychology & Consumer Behavior: Alex Genadinik
  • Data Analytics Engineering Graduate Certificate: Northeastern University
  • Foundations of Marketing Practice for Non-Majors: University of North Texas
  • Email Marketing: Build and Optimize High-Converting Campaign: Board Infinity
  • Agentic AI Content for Practitioners: Marketing: Coursera

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Social Media Marketing (9)
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